Hennes & Maurtiz, the Swedish fast-fashion retailer, on Wednesday said sales in October gained a better-than-expected 12 percent, spurred by store openings.
Like-for-like sales for the month grew 3 percent, after flat like-for-like growth last month.
The firm drew crowds to stores in Europe and America last week with a one-off collection by Viktor & Rolf, which included a silk-and-tulle bridal gown for 298 euros, or $349.
H&M operated 1,321 stores at the end of October, up from 1,182 and the end of last October.
For complete coverage see tomorrow’s issue of WWD.
H&M October Sales Take Surprising Upward Turn
Hennes & Mauritz, on Wednesday said sales in October gained a better-than-expected 12 percent.