NEW YORK — Evelyn H. Lauder got the Estee Lauder Cos.’ third annual fund-raising campaign for breast cancer research under way this week with the opening of an exhibition of her landscape photography.
All net proceeds from the show, which is being staged at the Holly Solomon Gallery in SoHo, will be donated to the Breast Cancer Research Foundation, which Lauder founded.
Lauder, senior corporate vice president of Estée Lauder Cos., is behind a broad company effort to raise money and awareness of the disease. Lauder said she hopes to top last year’s campaign total of $200,000.
She is also donating the royalties of her new book of photography, “The Seasons Observed,” to the foundation. To promote the book, which will be sold at most Lauder counters as well as in Origins stores, Lauder is undertaking a 24-city book-signing tour this fall.
Tuesday’s opening of the gallery show, which will run through Sept. 24, attracted a number of industry power brokers, from former Bloomingdale’s chairman Marvin Traub to the store’s current chief, Michael Gould, and his wife, Andrea Jung of Avon.
Arnold Scaasi was an eagerbuyer, selecting a shot of deep greenleaves photographed in Nashville. He noted, “I’m putting it in my downstairs powder room in my New York apartment, which is all green leaves.”