LONDON — Elle Macpherson knows how to steam up a room.
For the launch of her new Boudoir by Elle Macpherson Intimates line, the supermodel-turned-designer recently treated guests to a preview of the boudoir lifestyle, which she re-created in the penthouse at London’s Sanderson Hotel.
Lace garter belts, silk corsets and satin bras from the 13-piece line were draped around the suite, against a backdrop room/set including a TV showing classic black-and-white movies, a half-eaten hamburger, a guitar and an abandoned Noam Chomsky tome. “I didn’t want to have girls walking up and down a catwalk,” explained Macpherson, as she led guests through the rooms. “I wanted to be creative.”
Macpherson added that the line of sexier pieces, which will launch in January at retailers such as Neiman Marcus in the U.S. and Selfridges in the U.K., was inspired by icons like Marilyn Monroe. “She was so comfortable with her sensuality and her femininity,” she said. “The pieces aren’t meant to be worn for costume. It’s for women to wear for themselves, to feel confident and comfortable in.”
The line will be priced slightly higher than Macpherson’s mainline Intimates collection and will retail from $52 for a silk thong to $150 for a stretch silk “torsolette” corset.