DALLAS — The Dallas Market Center, parent of FashionCenterDallas, is celebrating its 50th anniversary with plans to launch Dallas International Fashion Week Oct. 20 to 26.
The event will offer the public an exclusive first look at the newest fashions and runway shows presented by regional, national and international fashion designers. It will be held during the women’s, children’s and accessories spring-summer 2008 market that runs Oct. 21 to 24.
The DMC, the world’s largest wholesale resource with more than $7.5 billion in estimated wholesale transactions each year, plans to partner with LIVEstyle Entertainment, with offices in New York and Los Angeles, and Commerce House, a marketing firm based in Dallas, to produce what officials hope will be an event held each year in October and March.
”This…allows participation for the public to participate directly in the drama and energy of fashion markets in Dallas,” said Bill Winsor, president and chief executive officer of DMC.
The fashion week will include four days of designer fashion shows presented in an enclosed 50,000-square-foot fashion theater in the Grand Pavilion at the Trade Mart, also part of the DMC. The space will also feature a pre-show lounge with bar and DJ booth, plasma monitors, interactive sponsor booths and display areas. The fashion theater will have a 72-foot T-shaped runway surrounded by seating.