On Monday, Clairol will launch an advertising campaign starring the firm’s global color director, Brad Johns. The TV spots will highlight Nice ‘n Easy products and offer Johns’ advice on how to keep up hair between colorings. This year also marks the 50th anniversary of Clairol’s famous “Does she…or doesn’t she?” campaign. The 30-second spots were filmed in New York in July and feature Nice ‘n Easy Color Boosting Glaze, which launched in January, and Root Touch Up, which entered stores last year.
Clairol to Air Ads Featuring Brad Johns
On Monday, Clairol will launch an advertising campaign starring the firm's global color director, Brad Johns.