BERLIN — Damiano Biella is no longer creative director of Escada.
In a reorganization of the company’s design and brand management structure, Bettina Hammerl, director of brand management for Escada, is taking over the direction of the collection’s design team.
Biella will continue to work with the German fashion house as a consultant, a spokeswoman said. He was not available for comment Thursday.
At the same time, Ilka Bennewitz, who recently joined Escada as director of brand management for Escada Sport and licenses, will now head up those two respective design departments.
The changes reflect a desire to more clearly differentiate between the Escada and Escada Sport collections, the spokeswoman said.
Biella joined the German fashion house in fall 2006 in the new position of creative director, replacing former Escada chief designer Brian Rennie.
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