Jerry Lorenzo of Fear of God will receive the fourth annual Innovation Award at the 2025 CFDA Fashion Awards presented by Amazon Fashion.
The Amazon Fashion Innovation Award honors a visionary driving innovation in product, branding and storytelling, redefining how consumers connect with luxury fashion brands today.
Lorenzo’s Fear of God brand launched in 2013 and has combined his aesthetic sensibility with craftsmanship and an authentic connection to culture. From Fear of God collection to Fear of God Essentials and Fear of God Athletics, the women’s and men’s fashion house spans from refined tailoring and sophisticated essentials to athleticwear.
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As reported earlier this month, the 47-year-old Lorenzo unveiled the first chapter of a multiyear partnership with Major League Baseball, spanning franchises from the Dodgers and Yankees to the Cubs and Braves. The deal follows his recent collaborations with the NBA and WNBA. This past summer, Lorenzo launched a new capsule collection honoring Atlanta, the city where the 2025 MLB All-Star Week took place.
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“Since starting Fear of God, Jerry Lorenzo has upended traditional ways of brand building through his innovative approach, addressing fashion and sports while building a community with cultural resonance,” said Steven Kolb, chief executive officer and president of the CFDA. “The CFDA congratulates Jerry Lorenzo and Fear of God for this year’s Innovation Award presented by Amazon Fashion.”
Jenny Freshwater, vice president of Amazon Fashion, added, “Amazon Fashion is thrilled to honor Jerry Lorenzo and the impact he has had on American luxury fashion. Fear of God has infused culture, sports, and today’s modern lifestyle into the luxury industry in new and exciting ways, creating versatile collections that inspire a new generation.”
“I am humbled to receive the CFDA Innovation Award,” said Lorenzo. “At Fear of God, innovation is about creating with purpose and intention to support our vision. Thank you to the CFDA for seeing and supporting our journey.”
Three years into his Fear of God career, Lorenzo designed and created five custom looks for Justin Bieber to wear on stage during his “Purpose” world tour and helped with the design process of the tour’s merchandise. In 2018, he launched Essentials as a subsidiary to Fear of God.
At his inaugural Fear of God runway show in 2023, Lorenzo said he wanted to give back “to the community that believed in me since Day One,” and held his show at the Hollywood Bowl before 4,000 guests.
The CFDA Fashion Awards will take place on Nov. 3 at the American Museum of Natural History.