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Latest in Denim

Denim Première Vision to Show in London in December

The move is part of a new identity for the overhauled show, which henceforth will alternate between Paris and…

Under Amour Vets Launch of Revtown Denim Brand

Henry Stafford, Steve Battista and Matthew Maasdam have traded in sweats for jeans with the…

Diesel Appoints New Ceo

Marco Agnolin joins the Italian company after seven years at Bershka, controlled by Spanish retail giant…

EXCLUSIVE: Diesel, Nicola Formichetti Part Ways

Formichetti joined Diesel in 2013 as the brand's first artistic director.

Generation Z Steers Trends at Denim Première Vision

The Nineties are still going strong, but experts also attribute a fresh, contemporary shift in the category…

Isko Teams With Green Carpet Talent Competition Winner

The Turkish textile mill will collaborate with emerging designer Tiziano Guardini on a sustainable denim…

Hilfiger Denim Re-brands as Tommy Jeans

The company expects Tommy Jeans to grow until 2020 in the high-double digits.

Reformation Launches Sustainable Jeanswear Collection

The line is made of either 100 percent recycled materials, deadstock fabrics or sustainably sourced fibers.

True Religion Enlists Hypebeast Ltd.’s Hypemaker Arm to Help Launch Capsule

The denim company tapped Hypemaker to help with the launch of its new military-inspired collection.

Rag & Bone Unfurls Denim Recycling Initiative

Rag & Bone will accept denim jeans from any brand and in exchange will provide a 20 percent discount on the…

Paris Fashion Week Spring 2018: Denim Does the Nineties and Taps Innovation

The Nineties influenced Belgians Filles à Papa and Angelenos Jean Atelier, while innovation was key for MYR…

Joe’s Jeans Aims to Crack Fitcode Online Via New Tech

The premium denim label has integrated Fitcode into its online shop.

Brama Group Takes On Distribution of Frame, Opens Milan Showroom

Brama works with a network of 1,000 retailers in Europe and the Middle East and also distributes labels…

Japan’s ‘Dr. Denim’ Sets His Sights on the U.S.

Yuji Honzawa aims to win over American customers with his brand Red Card's "premium Japan denim."

Jordache Taps Alessandra Ambrosio, Daughter for Fall Ads

The denim brand will celebrate its 40th anniversary in 2018.