Latest in Activewear
Paraiso Miami Beach Sets Designer Lineup and Activations
The swim event, which typically took place in July, has moved to June 8 to 11.
Sports and Fitness Industry Continues to Grow in 2022
A new report from the Sports & Fitness Industry Association finds participation continues to increase, albeit…
Swimsuits For All Reveals ‘All For You’ Campaign Featuring Katie Sturino
The campaign follows six brand advocates in their journey to self-acceptance and finding the perfect fit.
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Klutch Athletics and New Balance Sign Chase Young as Ambassador
The defensive end for the Washington Commanders is the first NFL player to become aligned with New Balance.
Kitty and Vibe Names Three Creative Designers and Celebrity Investors
They will each design their own exclusive swimsuit prints inspired by their personalities and styles.
Market Moments: Alps & Meters Taps Schoeller Technology for Ski Capsule
The line uses natural fibers such as those found in late 19th century garments.
Under Armour Names Steph Curry President of Curry Brand
The NBA star will work to elevate the company as a whole and expand his brand.
Tyr Becomes Official Outfitter of USA Diving
The brand will dress the team and also sponsor the Junior National Championships.
Year of Ours Debuts Swimwear
The Los Angeles-based activewear and lifestyle label is expanding into the swimwear category.
Victoria’s Secret Model, Actress Kelly Gale Joins Forces With Former Tennis Pro Robin Söderling’s Label
Despite having several films in the works, she signed up for her first design project and is eager to do more.
New Balance Teams With Rich Paul for Klutch Athletics Brand
The sports agent and the activewear brand will produce apparel targeted to young athletes.
Frankies Bikinis and Victoria’s Secret Collaborate for Swimwear Collection
Victoria's Secret bought a minority stake in Frankies Bikinis last year.
New Balance Signs Shohei Ohtani as Latest Ambassador
The only athlete to both pitch and bat leadoff in the MLB All-Star Game, he has also created a cleat with his…
On Signs Three Professional Triathletes to Its Athlete Roster
Chelsea Sodara, Kristian Blummenfelt and Paula Findlay will all compete in the company's products.
Beyoncé Embracing the Outdoors for Latest Ivy Park Drop
Park Trail offers adults and kids an eye-catching assortment filled with camouflage patterns and bold colors.