Latest in Activewear
Burton Hires Sarah Crockett to Serve as Marketing Exec
She had formerly worked at REI and Vans.
Under Armour Releasing New Apparel Using Taping Technology
The Powerprint collection supports and guides muscles through movements.
Federer, Uniqlo Mark New Partnership
As global brand ambassador for the retailer, the tennis great is collaborating on updating the LifeWear…
WWD Recommends
As Swimwear Market Booms, Brands Open Stores
Amid the ruffles, bright colors and tropical prints, another key trend at the busy Miami Swim Week was brands…
Under Armour Expands Recovery Product
The activewear brand has partnered with Celliant, a new patented textile designated as a medical device and…
Swimwear Bucks the Tide
While many other apparel categories are soft, swimwear buyers and exhibitors heading to Miami for market week…
Kate Hudson’s Fabletics Flexes Design Muscle, Adds Weekly Drops
The El Segundo, Calif.-based brand has made design and merchandising hires from Lululemon, Ann Taylor and…
Roka Extends Deal With Ironman to Include International Races
The brand has partnered with the triathlon company since 2014.
Canadian Activewear Brand Lolë to Open L.A. Headquarters, Release Men’s
Under chief executive officer and investor Bernard Mariette, the company will use an $18 million cash…
Starter Launching Black Label Women’s Wear
The line will launch at retail this fall and draw inspiration from the brand's 40-plus-year heritage.
Tracy Anderson Teams With Heroine Sport for Workout Collection
The collection will be sold at Tracyanderson.com beginning May 15 and at Anderson's studios starting June 1.
Nike Unveils New WNBA Uniforms
The season kicks off with pre-season games on May 6.
Gyms, Fitness Studios Muscle Into Firmer Footing at Retail
With health and wellness hot, gyms and fitness studios are wasting no time firming up and fashioning a new…
Puma’s Director of Innovation On the New Frontiers of Biodesign
The German activewear brand at Milan Design Week in April will showcase four experiments developed with MIT…
Reebok’s Todd Krinsky Heads Up New Performance Business Unit
The brand's running and training business units have been consolidated into its new Performance Business Unit.