Latest in Activewear
Burton Changes Contracts for Pregnant Female Athletes
The Vermont-based activewear brand was responding to a controversy surrounding Nike.
Cult Accessories Brand Susan Alexandra Collaborates With Champion
The label's optimistic take on athleticwear will be available for purchase at Urban Outfitters.
Converse Turns Its Attention to Basketball Market
The All Star Pro BB was fashioned after the brand's popular Chuck Taylor model.
WWD Recommends
Adidas Launches Completely Recyclable Running Shoe
The company will grind down the Futurecraft.Loop sneakers to make new shoes once they are ready to be…
Ben Sherman Inks Partnership With Team GB for 2020 Tokyo Summer Olympic Games
This is the second time Ben Sherman will partner with British athletes in the global sports arena.
Combo Looks for the Knockout With Boxing-Inspired Activewear
The new label boasts a creative director, formerly of Equipment, AG and Assembled Brands.
Wolaco Activewear Expanding Into Women’s
The men's wear brand was launched in 2015 with a technical compression short.
Under Armour Introducing Rush Collection of Performance Apparel
The new training product is said to promote improved performance and energy return and provide the same…
Asics to Launch Energy-Saving Running Shoe
The MetaRide features a curved sole that propels runners forward.
On Running Makes a Mark in U.S. Lifestyle Market
The Swiss footwear and apparel brand is seeking to expand its reach with the lifestyle customer this year.
Onia Moves Into Licensing
The New York-based lifestyle brand has acquired the men's license for Body Glove.
Fila Extends Tennis Endorsement With Karolina Pliskova
The 26-year-old tennis player just came off a strong year.
40 of Tomorrow: Ty Haney’s Outdoor Voices Creates Community of Active Enthusiasts
The brand offers performance products that are a more-gentle alternative to the macho active brands.
Asics Hires Under Armour Exec to Head Sales
He will also become part of the executive management team in the U.S.
Jane Fonda Partners With Evine for Lifestyle Brand
The new venture encompasses activewear, ath-leisure options, health and nutrition products, and fitness…