Public relations have not been Lululemon’s strong suit and it appeared Thursday that the brand had yet another fire to put out. The yoga-pants-proprietor took to Twitter on Thursday morning and a cursory response to a follower’s question about Beyoncé’s new ath-leisure line, Ivy Park, took the Twitter-sphere aback. “Is ivy park supposed to be like lululemon?” @GoodGuySly asks, to which the brand replied, “@GoodGuySly They do say imitation is the best form of flattery. Maybe Beyoncé is so Crazy in Love with our brand, she made her own.”
The exchange was subsequently deleted but not before the Beyhive, the name dubbed by the singer’s biggest fans, weighed in. The hornet’s nest was unleashed and the brand began issuing profuse apologies.
@thatredheadfish We hear you loud and clear and have retracted our original post. We never meant any harm.
— lululemon (@lululemon) March 31, 2016
https://twitter.com/sailorpandaxo/status/715575965460668416
@jillianbowe We heard the feedback and it's been removed. Thanks for calling us out.
— lululemon (@lululemon) March 31, 2016
@mynameisclay We can't deny that. We've gone ahead and deleted the original post after hearing everyone's feedback.
— lululemon (@lululemon) March 31, 2016
@OHTheMaryD We're fully owning this and have retracted the original post.
— lululemon (@lululemon) March 31, 2016
@DoreanRose You all spoke, and we listened. It's been taken down.
— lululemon (@lululemon) March 31, 2016
@BrianMcLight We know that this was out of line and were not meaning any harm. We're major fans of hers.
— lululemon (@lululemon) March 31, 2016