“We’re going to follow the yellow G-Wagons.”
A tuxedoed attendant directed guests as they stepped out of a freight elevator — which doubled as a step and repeat — and into the underground garage of the Mercedes-Benz Manhattan dealership on New York’s west side. On Thursday night, the newly renovated car flagship teamed up with Moncler Genius to host an immersive launch party for their co-branded collaboration designed by Nigo, which includes a clothing capsule collection and limited-edition car.
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The road was paved with the sound of old school hip-hop as the yellow-lit concrete space opened up into a tailgating-style cocktail hour. The trunks of various vintage Mercedes car models were popped to reveal silver trays of cocktail glassware, as waiters circulated mixed drinks around the room. The lineup of G-Wagons were mostly kept under wraps, although the doors to one car were open, an invitation for guests including Joey Bada$$, Peyton List, Kaws, Dustin Yellin, Tobe Nwigwe, Bloody Osiris, Alton Mason, and recent New York Jets quarterback signee Justin Fields to climb inside for photo opps.
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Many in the crowd were dressed in pieces from the new Moncler x Mercedes-Benz by Nigo collaboration, which includes varsity jackets, hoodies, checked shirts, and a signature Moncler puffer adorned with the Mercedes-Benz logo. The collection, which has officially launched in boutiques, is featured in a campaign photographed by Thibaut Grevet.
Upstairs on the ground floor, guests took in Nigo’s limited-edition Mercedes‑Benz Project G-Class Past II Future model en route to their dinner seats. The SUV, stationed underneath a flashing video screen, features a Moncler-coded quilted puffer roof and tartan seats. The floor model boasted another classic car accessory: an orange NYC parking ticket tucked into the windshield, bearing Nigo’s signature and the address of Moncler’s SoHo boutique as the envelope’s return address.
Nigo, who was MIA during cocktail hour, materialized at the long dinner table adorned with sleek Moncler flourishes and jerrycan flower vases. The car theme continued throughout dinner, as servers dressed in mechanic jumpsuits delivered courses prepared by the Pharrell-affiliated restaurant Nami Nori.