What better way to start New York Fashion Week than with a Chanel party? On Wednesday night the brand unveiled a pop-up shop in the Meatpacking District to celebrate its new Boy.Friend watch collection. The stark space featured the $12,500 to $27,000 watches alongside considerable less pricey (read: free) temporary tattoos of the design. “Maybe that’s the way for us to go right now, the temporary tattoo version,” said Harley Viera-Newton. “Maybe it’s a good entry-level, the tattoo and then you work your way up.” Across the space, a Coke machine spit out custom Boy.friend-branded bottles. “I don’t have a boyfriend, though, so this is kind of rubbing it in,” said Tennessee Thomas with a sigh.
Related Articles
Since it was early in the week, guests still seemed genuinely happy to be attending a fashion event. “I’m excited for fall, for back-to-school, for everyone to get back to business, for the out-of-office messages to turn off,” said Jen Brill. “I don’t really go to that many shows but I’m always excited to support my friends and to check out young designers, like, I really like Eckhaus Latta.”
You May Also Like
The 22-year-old twins Sama and Haya Abu Khadra actually had gone back to school at the University of Southern California the week before. “We’re here for the week [missing classes], DJing a few parties,” said Sama. “It feels like an exciting fashion week. Givenchy is going to be really big this year and that’s a big change. And Alexander Wang’s anniversary show. And then Opening Ceremony always has something cool.”
But what about homework? “We have a little bit actually; I was in the Mercer Hotel lobby with all my papers,” she admitted. “At Paris Fashion Week we always used to do our essays at Kaspia. It was super dark, nobody could see us and we’re in the corner doing our essays. We’re used to it.”