True Fit is a well-known partner and established brand amongst major merchants and brands in the $2.2T global apparel vertical. As an early innovator in applying AI to solve digital fashion’s biggest hurdle, unsure fit and sizing, True Fit has been working for years with some of the biggest fashion sellers in the world to remove sizing friction from the shopping funnel and instill confidence in consumers.
True Fit has worked with hundreds of major retailers, including Macy’s, Lululemon, Brooks Brothers, Pacsun and Dick’s Sporting Goods. True Fit’s retail partners tout proof points, which are strewn about truefit.com in the form of case studies, extolling the benefits of AI-driven fit personalization from increasing conversion rates, net incremental revenue lift, reductions in return rates and improved customer loyalty.
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Historically, the trend has been that sophisticated, data-rich solutions like True Fit have only been attainable for large brands and retailers with enough scale to justify the weeks or months of technical integration work to integrate code, configure UX and integrate data pipelines.
Here’s what’s new. Thanks to advances in True Fit’s AI, infrastructure and data processing capabilities, what used to take several weeks to integrate True Fit can now be done in one day, with no code, on Shopify. Now for the first time, emerging brands are getting access to the same best-in-class software that was formerly cost-prohibitive to earlier-stage merchants, and the results so far are impressive.
Since its launch on Shopify in late 2023, True Fit has seen 900 percent growth year-to-date in Shopify merchant adoption, including a 108 percent month-over-month growth rate this year. True Fit has already been adopted by over 500 Shopify merchants and is on pace to surpass 2,000+ Shopify merchants using its platform by the end of 2024.
Further, Shopify merchants that have integrated the software are seeing an average GMV lift of 14 percent, with True Fit users generating 27 percent of total orders. This noteworthy growth trajectory is a testament to the platform’s effectiveness in driving growth and enhancing the shopping experience for consumers.
Raj Chandrasekaran, True Fit’s Chief Technology Officer, commented, “In a world where AI is accessible to all, the main differentiator is unique and proprietary data. True Fit’s Fashion Genome is a very special platform cultivated over years. This “unreasonable effectiveness of data” is why True Fit is able to provide trustworthy recommendations at such breadth. In retail, trust is everything.”
Indeed, True Fit’s proprietary data set is the secret sauce behind its success. Now all retailers can benefit from the network effects of its consortium of cross-market data that helps decode fit and sizing for all consumers across brands and retailers.
But True Fit’s impact is going well beyond just improving the shopping experience for consumers. By eliminating fit worry and normalizing industry data around sizing, True Fit is helping retailers drive real material new growth by converting new and existing shoppers, reducing returns, and generating brand loyalty.
NJ Falk, managing partner at APL, a rapidly growing athletic and lifestyle footwear brand on the Shopify platform commented, “As an athletic and lifestyle footwear brand that sits at the intersection of luxury and performance, our online consumers consistently seek and appreciate accurate, personalized fit recommendations. True Fit is an important component of the white glove service we offer. The platform and its dataset take the guesswork out of sizing decisions making it easy for consumers to determine their true size while reducing the likelihood of a consumer ordering and returning multiple sizes. We have found that this is a huge advantage in driving consumer loyalty while increasing online conversion. Sizing can often seem complicated in the virtual world, and this keeps us at the forefront of the digital fitting room while keeping pace with consumer expectations.”
Rob Widdick, co-founder and chief executive officer of Lozuri, a rapidly growing online multi-brand luxury marketplace on the Shopify platform said, “by integrating True Fit’s expertise and extensive fitment data, we are reducing return costs and lessening our environmental impacts.”
He went on to say “this collaboration gives our clients additional confidence to shop with us, knowing they will get the perfect fit the first time. True Fit’s ability to normalize size variations across brands and regions addresses the primary challenge in online apparel shopping – size uncertainty. We chose True Fit because their advanced data capabilities and impressive team support demonstrate their ability to deliver trustworthy, personalized shopping experiences at a scale that keeps up with our growth.”
Jessica Arredondo Murphy, co-founder and chief operating officer at True Fit, said, “for more than a decade, our solution has learned tens of millions of shoppers’ preferences, bodies and styles on an almost DNA level to figure out what they will love. We’ve always felt that fit is what matters most when shoppers discover and buy fashion digitally and that benefit shouldn’t just be available to large or enterprise retail businesses – confidence in size and fit should be available to every shopper and every brand.”
“Our partnership with Shopify represents the next stage in our mission to democratize size and fit data through our Fashion Genome, helping brands of all sizes leverage AI to match customers with the garments they’ll love,” Murphy said.
Merchants selling apparel and footwear on Shopify can visit True Fit’s Shopify page to learn more about integrating True Fit into their stores and unlocking the full potential of the Fashion Genome.