Tory Burch Collaborates with BonBon on Candy-inspired collection

Tory Burch has teamed up with BonBon candy. Courtesy of Tory Burch.

Tory Burch is partnering with BonBon, an American candy company known for its Swedish sweets.

Burch has reinterpreted its icons in the textures and colors of BonBon. For example, its bestselling Miller sandal and mini Fleming hobo bag are dipped in a “sugar” beaded coating, like BonBon’s sour gummies. Burch’s padded Miller and Kira Sport sandals nod to their puffy-soft marshmallows in banana, strawberry and vanilla colors, and Tory’s personal favorite candies from salty licorice twists to sour fish inspired the earrings and charms.

Burch also created limited-edition packaging and dustbags in BonBon’s signature pink and blue.

This marks BonBon’s first product collaboration, and it’s a rare partnership for Burch, a fan of the brand. Burch discovered BonBon in 2018 before its first Lower East Side shop had opened. Their iconic pink bag filled with sweet, sour and salty candies has become one of Burch’s signature holiday gifts, and it’s a regular sight in the Burch offices during New York Fashion Week.

Tory Burch and BonBon collaboration — Tory Burch and BonBon have collaborated on a candy deal.

In 2021, BonBon was part of Burch’s spring 2022 fashion show where Burch brought together local cafés, shops and restaurants for a block party celebrating New York’s post-pandemic return.

“Tory was one of our first supporters,” said Selim Adira, BonBon’s cofounder. “This beautiful collection showcases the authentic colors and textures only found in Swedish candy. Each piece reflects our motto that growing up is a trap. Candy is an important part of Swedish culture and history. It’s personal; the whole fun of the pick-and-mix is trying different flavors.”

Tory Burch and BonBon collaboration sandals with candy in the background — Tory Burch and BonBon have mixed their accessories and sweets in a collaboration. Courtesy of Tory Burch

The collection will be available from Tuesday through June 23 in North America in Tory Burch’s boutiques, BonBon’s five New York locations, Bloomingdale’s and online. An international rollout will follow in Asia, Europe and the Middle East.

Tory Burch and BonBon collaboration bag. — Tory Burch has teamed up with BonBon. Courtesy of Tory Burch

Actress Madelaine Petsch is featured in the campaign, photographed by Oliver Hadlee Pearch, and Owen Thiele, Petsch’s friend, created the social content. Experiential activations will take place across the U.S.

The Bloomingdale’s flagship on 59th Street will have a Tory Burch x BonBon pick-and-mix candy cart every Saturday, and there will be a special pop-up at Gansevoort Plaza in downtown New York from June 6 to 8. Select Tory Burch boutiques will have pick-and-mix candy carts, and every store will offer a small box of Swedish candy as a gift with Tory Burch x BonBon purchases.