What’s in Rachel’s Bag?
Shopper: Rachel Glube
Date/Time: 7.9.2014, 11:55 a.m.
Store: New London Pharmacy
Location: 246 8th Avenue, New York
Total Spent: $161.44
While her two daughters were at camp, stay-at-home mom Rachel Glube went to New London Pharmacy, a store she’s frequented since she moved to Chelsea in 1998. “I know most of the people who work here and they’ve helped me over the years to find brands and products that work,” says Glube. “I go out of my way to come here. If there is something I can buy somewhere else, I won’t get it there, I’ll get it here.” The 41-year-old, who spends $1,000 annually on beauty, usually gets recommendations via the apothecary rather than blogs or magazines. “The personal attention you get here you don’t get everywhere,” she says. “Coming here is not just about beauty for me, but about wellness.” For Glube, beauty is also about having fun. “It’s to get a splash of color,” she says, “or to break up the monotony of the day.”
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What’s in Daniel’s Bag?
Shopper: Daniel Pafford
Date/Time: 7.9.2014, 2:04 p.m.
Store: C.O. Bigelow
Location: 414 6th Avenue, New York
Total Spent: $222.50
Daniel Pafford, a 33-year-old interior designer, visited C.O. Bigelow to restock his favorite fragrances and moisturizer, but mostly because he adores the apothecary’s vibe. “I love the overall design. You feel as if you’re shopping in the Twenties or Forties,” he says. “The layout is nice too. They have more of the practical things in the back and the fluffy things in the front.” Pafford, who spends $5,000 a year on grooming products, says he can’t live without Anti-Shine Refresher Gel, a product discontinued by Shiseido. “This is the best product ever,” he says, pulling a tube out of his tote bag. “This is my last one.” He settled for his favorite moisturizer instead. When asked what he likes most about buying products, Pafford animatedly describes how such items buoy him. “It’s an intimate feeling,” he says. “You’re wrapped in your skin and whatever you’re putting on it should be good.”