PARIS — Daslu, the ultrachic São Paulo, Brazil, fashion emporium, is about to almost double in size and decamp to a 200,000-square-foot Florentine-style villa. It is set to be inaugurated May 20 with a blowout fete and runway show.
The family-run store, which some say is the most important in all of Latin America, will add new brands and services, including a 4,000-square-foot Louis Vuitton shop — larger than any of Vuitton’s three stand-alone units in Brazil — and a major Giorgio Armani shop.
Other eye-catching additions at the store, which has been located in the tony residential Jardains district since it was opened in 1958 by Lucia Piva de Albuquerque, will include the sale of luxury cars in the men’s department.
Monica Mendes, the store’s public relations director, said sales have more than doubled during the last six years. She added that the new store would retain the “homey” atmosphere and impeccable service for which it is known.
To be spread over five levels, the new unit will be about 2 miles from Daslu’s current 110,000-square-foot location, which will go dark.
Shoppers will arrive by a long gravel driveway. The store will be set amid a lush garden and inside there will be four monumental atriums, a restaurant, a florist, a chocolate shop and fashions galore, with scores of international brands including Chanel, Dior, Chloé and Gucci, Mendes said.