Roosevelt Field in Garden City, N.Y., one of the country’s dominant shopping centers with more than 2.24 million square feet of gross leasable space, is getting bigger.
A major renovation and expansion includes a new two-level wing with 37,000 square feet of space leading to the area’s first Neiman Marcus opening in February. It has already brought a new 50,000-square-foot dining district to the property.
Simon Property Group, Roosevelt Field’s owner, on Tuesday unveiled the first wave of retailers opening in 2015, many of which will be new to the region.
Roosevelt Field wants the new wing to appeal to a high-income customer with a lineup that will include an 891-square-foot Jo Malone boutique, which will be the perfumer’s first freestanding store on Long Island when it opens later this month.
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A 1,200-square-foot Furla unit and 3,000-square-foot The Frye Company store opening this month will be those retailers’ first stores on Long Island.
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Roosevelt Field — which has more than 270 stores including Ann Taylor, Banana Republic, Nike, Madewell and Urban Outfitters — is anchored by Macy’s, Nordstrom, J.C. Penney, Bloomingdale’s, Bloomingdale’s Furniture Gallery and Dick’s Sporting Goods.
The mall’s Nassau County trade area has a population of 1.24 million with an annual household income of $113,486.
Roosevelt Field will relocate Montblanc, which has an existing store at the center, to a 1,127-square-foot space in the new wing.
In addition, Kate Spade New York this month will open a 2,000-square-foot store, and Jonathan Adler in November will open his first store in the region, a 3,023-square-foot unit.
Other retailers launching in November include JACHS, which designs the fabrics for its vintage American-inspired styles for men and women. The 775-square-foot store, which will also offer shoes, handbags and accessories, will be the company’s first in the region.
Ditto Allen Edmonds’ 1,043-square-foot store featuring men’s casual and dress shoes made from leathers such as calfskin and cordovan.
“These retailers will help create a collection of brands that celebrate the best of American and international heritage, giving our customers a diverse and in most instances exclusive opportunity to shop concepts that [are new] to Long Island,” said Francis X. Scire, vice president of leasing at Simon.
The 50,000-square-foot dining district opened in January with 17 quick service restaurants such as Tres Carnes and the Melt Shop and more than 1,200 seats, making it among the largest retail food areas in the country. There’s a patio equipped with free Wi-Fi for al fresco dining.
The renovation of Roosevelt Field covered all common areas and included new flooring, lighting, skylights, frameless glass handrails, LED energy-efficient lighting and significant exterior enhancements.
With e-commerce growth still outpacing the growth of brick-and-mortar shopping, malls are looking for ways to engage consumers through more interesting dining options and stores that aren’t found everywhere.
Simon’s U.S. mall and Premium Outlet occupancy for the second quarter ended June 30 declined to 96.1 percent from 96.5 percent in the 2014 period. Minimum base rent rose 4.9 percent to $48.07 a square foot, from $45.83 in the prior year’s second quarter. Total sales per square foot increased 2 percent to $620, from $608 in 2014.