Reklaim, the secondhand luxury watches and accessories platform, is launching on Amazon’s Luxury Stores.
This is a continuation of the company’s retail expansions — before launching its direct-to-consumer website earlier this year, the platform built up partnerships with Jared, Selfridges, and Dubai’s Duty Free, scaling to more than 100 wholesale doors.
Reklaim launches on Amazon with an official company storefront, and a curated selection of preloved watches and a selection of limited-edition capsule collections including its recent collaboration with Elsa Hosk.
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Kamran Razavi, founder and chief executive officer of Reklaim, told WWD that this new Amazon launch is part of the company’s “Conscious Luxury” mission to become a leading platform for pre-owned watches. Thus far, the platform has amassed more than $10 billion in authenticated inventory and sold more than 1.2 million bags per year.
“Expanding that reach through Amazon’s Luxury Stores was the natural next step in our mission to open up access to luxury,” said Razavi. “Our ultimate goal has always been to democratize the ownership of exceptional timepieces and accessories, making it easier for more people to experience the value and craftsmanship of pre-owned luxury. As the most trusted online retailer, Amazon allows us to do that at a scale that hasn’t been possible before — reaching new customers and markets globally.”
Moreover, Reklaim said its partnership with Amazon brings its assortment of pre-owned watches to a much larger audience, while maintaining its “precision, transparency and service.” All in an effort to help redefine what accessible luxury means.
Razavi continued that this Amazon expansion is responding to the growing demand for pre-owned goods while meeting the consumer demands of immediacy and convenience that they expect. “Through this partnership, Reklaim can bring our authenticated, investment-grade timepieces and accessories directly to more consumers, faster and more seamlessly than ever before.”
Notably, the secondhand luxury goods market grew to an estimated $56 billion in 2024, with sales increasing by 7 percent, according to previous reporting by WWD.
While the primary high-end accessories market retains its exclusivity through waitlists and prior purchase histories, Reklaim said it’s removing these barriers to purchase — sitting at the intersection of “technology, transparency and access.”
“By combining AI-driven sourcing with expert curation, we’ve helped democratize luxury collecting — giving new generations of enthusiasts the ability to purchase rare, investment-grade pieces with total confidence,” he said. “It’s not just about resale; it’s about opening the door to true, verified luxury for more consumers than ever before.”
By the sheer growth and expansion of Reklaim, Razavi said there’s been a fundamental shift in the market in how consumers approach luxury ownership. Shoppers value quality pieces that maintain longevity, are authentic and are also more sustainable.
Watches, prized for their heirloom quality investments, especially have boomed in recent years — hold both emotional and monetary value, making it one of the major entry points for consumer spending to occur in the secondhand market.
And while an uncertain economy and ever-skyrocketing cost of living are making people more price-conscious and wary, Razavi explained that this also opens up the possibilities for growth as consumers are now more open to other shopping avenues.
“Many are rethinking what value means — focusing less on constant consumption and more on thoughtful investment. Secondhand luxury sits right at that intersection. When someone chooses to invest in a pre-owned piece, especially during uncertain times, they’re looking for assurance that what they’re buying is authentic, high-quality and truly worth it. That’s where Reklaim comes in — we’re giving consumers both the access and the certainty to buy the luxury item they love, in a way that’s smart, secure and sustainable,” he concluded.