Maria Grazia Severi celebrated on Friday the opening of its first flagship, located on Milan’s Via Spiga, in the heart of the city’s Golden Triangle luxury shopping district.
The 1,076-square-foot boutique, which shows two windows, features a cozy and elegant atmosphere. Designed by Italian Ortelli Architetti studio, the store includes three rooms, which carry the brand’s “Black” main line, as well as the younger “White” range.
“The opening of the first Maria Grazia Severi boutique in the Golden Triangle enables us to further consolidate the brand in Italy and to boost our process of internationalization,” said Maria Grazia Severi communication director Elisa Bulgheroni. “The new store in Via della Spiga will give visibility to the brand catching the attention of both Italian and international costumers.”
Maria Grazia Severi, which is controlled by the MMB Group, sells its collections to a big network of multibrand stores located across Europe, the Middle and Far East, as well as the U.S. The company also operates an online store, which debuted last September.