Macy’s is taking its annual Fourth of July Fireworks celebration back to the East River.
Last year, Macy’s fireworks were set off on the Hudson River enabling viewers from Manhattan and New Jersey to get the best views. But this year, Macy’s will ignite the fireworks from the Brooklyn Bridge and from four surrounding barges in the East River in the Seaport District, giving those in Brooklyn and Manhattan the best viewing opportunities.
The last time Macy’s Fourth of July fireworks were set off in the East River was 2023. But the show, which always includes top singing performances, has moved from river to river depending on the year. For most of its 49-year history, the fireworks were held on the East River until 2009 when it was on the Hudson River to recognize explorer Henry Hudson’s arrival in New York. For a few years, the fireworks stayed on the Hudson River, until returning to the East River in 2014 after citizens of the boroughs pressured the city and Macy’s to return the fireworks show to the East River. In addition, Macy’s has launched its fireworks from different points along the East River, such as between 23rd and 40th Streets, or on other occasions at the Brooklyn Bridge.
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“Macy’s doesn’t just light up the sky — we ignite a shared tradition,” Will Coss, Macy’s Fourth of July Fireworks executive producer, said in a statement Wednesday.
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“The Macy’s Fourth of July Fireworks show is one of New York City’s most iconic traditions, drawing millions from across our city, the country, and the globe to witness a world-class celebration of America’s birthday right here in the heart of the Big Apple,” Mayor Eric Adams said in a statement. “Each year, this dazzling display lights up our skyline, boosts our economy, and brings vital support to local businesses. As we celebrate 400 years since New York City’s founding, we’re thrilled to welcome the crowds, once again, to experience an unforgettable Independence Day at our world-famous Brooklyn Bridge and East River skyline.”
Macy’s Fourth of July Fireworks is conceived, designed and produced by Macy’s, and is among the retailer’s big three events of the year, along with the Thanksgiving Day Parade and the spring Flower Show. Macy’s Fourth of July Fireworks will celebrate its 50th anniversary in 2026.
Last February, Macy’s signed a rights deal with NBCUniversal for the Fourth of July fireworks as well as its Thanksgiving Day Parade on NBC, Peacock and Telemundo “marking a significant expansion to unlock content opportunities,” the retailer said. The 10-year agreement includes broadcast and streaming rights to a Macy’s Parade-eve special and a new special program to be announced. The retailer expects to build audiences for these events, which are designed and created by Macy’s Studios.
Additional details on public viewing of this year’s fireworks, as well as a city sponsored lottery for free public viewing tickets will be announced soon.