PARIS — Designer Loulou de la Falaise is closing her namesake brand’s flagship three years after it opened, WWD has learned.
Though she is shuttering the 1,600-square-foot boutique on the Rue de Bourgogne here, on the Left Bank, Falaise is keeping her other Paris boutique, across the Seine on the Rue Cambon.
Ariel de Ravenel, the house’s president, blamed a lack of traffic for the closure of the shop, which was decorated in a bright palette of colors to frame Falaise’s whimsically chic designs.
Ravenel said the designer was wholesaling her fall-winter collection and otherwise that business was “fine.”
She added Falaise would likewise close the studio above her flagship and transfer it to an office suite above her Rue Cambon shop.
Falaise, who designed jewelry for Yves Saint Laurent and was one of the retired couturier’s most iconic muses, launched her own line in 2003, blending Parisian style with a touch of Anglo insouciance.
Recently she added a less expensive jewelry collection to her trademark necklaces and earrings in exotic stones.