STUART JUMPS INTO E-COMMERCE: Jill Stuart will launch e-commerce on her Web site, beginning today. Online offerings include pieces from the brand’s spring 2016 collection, as well as a selection of Jill Stuart Beauty cosmetics and fragrances.
Stuart said, “It’s very important to us that we are as accessible as possible, and we look forward to hearing what products our customers are really responding to.”
U.S. shoppers will receive free domestic shipping, and the e-commerce site will have styles produced exclusively for the digital store. All new e-mail subscribers will receive a 10 percent discount on their first purchase.
The site, developed by Maui New York, also received a visual overhaul, adding more imagery and video content. The brand’s spring campaign, shot by Glen Luchford, and the firm’s first campaign video, are featured on the site.