J.McLaughlin has appointed Mark Cassebaum, an executive with 25 years of experience at consumer, retail and logistics firms, chief financial officer.
Greg Unis, chief executive officer of J.McLaughlin, in a statement Wednesday said Cassebaum’s “depth of financial expertise and operational insight will play a critical role in supporting our teams and propelling the brand into the next phase of growth.”
Cassebaum succeeds Bob Dwyer, who left J.McLaughlin in August to join Ignite Fitness Holdings.
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His appointment comes at a pivotal time as the brand approaches its 50th anniversary. J.McLaughlin has a new leadership that intends to “amplify” its brand image and storytelling. In July Greg Unis, former president of the Victoria’s Secret and Pink divisions of Victoria’s Secret & Co., became CEO and subsequently, Lee Anne Henrico became chief creative officer, a broad role in which she oversees women’s and men’s design, product conception and creative marketing and communications. Kevin McLaughlin, cofounder of the brand in 1977 along with his brother Jay, is remaining with the company on a full-time basis.
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Most recently, Cassebaum served as CFO at Ascend Wellness Holdings, a fully vertical cannabis company, where he is credited for helping to drive significant revenue growth; EBITDA expansion related to earnings before interest, taxes, depreciation and amortization, and positive free cash flow within his first year, according to J.McLaughlin. J.McLaughlin also credited Cassebaum for building “high-performing teams, delivering measurable results, leading capital raises, private equity-backed integrations, and transformation initiatives.”
Earlier in his career, Cassebaum held senior financial roles at Centric Brands, Bed
Bath & Beyond and Ralph Lauren.
In a statement Cassebaum characterized J.McLaughlin as “a brand with a rich heritage, distinct identity, and strong connection to its customers. I look forward to partnering with the team to create long-term value.”
J.McLaughlin is considered an American lifestyle brand, and is known for modern, classic styles, signature prints, color and compact boutiques that the company characterizes as “neighborhood-centric.” J.McLaughlin has nearly 200 locations across the country, including many in resort locations, and also operates an e-commerce website.