Pop Up in Puglia — J.Crew has launched a partnership with the luxurious boutique hotel Masseria San Domenico situated by the Adriatic Sea in Puglia, Italy.
After shooting in Sicily its latest campaign, J.Crew launched a multifaceted partnership with Masseria San Domenico, just a 10-minute drive from Fasano, Italy. Through June 20, J.Crew is transforming the hotel’s beach club into a “J.Crew A Mare” experience bringing what the brand’s officials described as “the best of J.Crew summer to the Italian coast.” To kick things off, J.Crew is hosting a group of tastemakers and friends of the brand for a stay at the hotel and beach club with an event to officially launch the partnership. Following the VIP opening, J.Crew A Mare is open to all hotel guests for the rest of the week.
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J.Crew also collaborated with Masseria San Domenico on a limited-edition souvenir capsule, featuring elevated beachwear and embroidered accessories. Products are priced between $59.50 and $198. The collection is available for purchase on jcrew.com and at select stores.
Additionally, J.Crew is bringing a taste of Italy back home by hosting summer events in all stores with special offers and “travel-inspired surprises.”
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“We’re so excited to pop up in Puglia this summer at one of our favorite hotels,” said Julia Collier, chief marketing officer at J.Crew. “Coastal style and travel have always been such important influences on the design of our summer collections and this year we wanted to celebrate all the fun that goes into vacation dressing with this partnership.”
