Target said today that it is piloting a grocery on-demand service powered by Instacart in Minneapolis. Consumers in the area can order online and have their groceries, household, health-and-beauty and baby product delivered in as little as one hour.
The service is part of a new partnership with Instacart, the company said.
“Our goal is to make grocery shopping easier and more convenient,” said Jason Goldberger, president of target.com and mobile. “Instacart is a leading player in this space and we look forward to seeing how guests in the Minneapolis area respond to the service.”
The service is available in select Minneapolis neighborhoods and some suburbs west of the city. Target and Instacart are discussing plans to expand it to other markets.
Shoppers can order items on Instacart.com or using the Instacart app. The first delivery is free. After that, fees start at $3.99 for a delivery within two hours on an order of $35 or more. A $10 minimum purchase is required. Deliveries are made between 9 am and 10 pm daily.
You May Also Like
The Instacart announcement comes on the heels of Target offering store pickup for online orders and expanding the ship-from-store program in which stores fulfill and ship online orders, typically in two to three days.