SHOPPER: Doreen Mcloughlin
DATE/TIME: 11.3.2014, 2:20 p.m.
STORE: Macy’s
LOCATION: 151 West 34th Street, New York
What started as a quick trip to Macy’s to pick up her favorite Yves Saint Laurent Touche Éclat turned into a full makeup session for 59-year-old Doreen Mcloughlin. “I just said, ‘The hell with it—let’s have some fun,’” says Mcloughlin, an importer who lives in Brooklyn. “Every six months, I decide to change all my products.” She spends $2,000 each year on beauty products and makes at least two annual trips to Harrod’s in London, one of her favorite stores, to stock up. But as much as she loves colorful makeup— “I do not ever want anything boring,” she insists—skin care is even more important. “If I’m out until three in the morning, I’m still getting in the shower and taking my makeup off,” she says. “I have a 20-minute routine every night.”
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SHOPPER: Sabrina Johnson
DATE/TIME: 11.3.2014, 11:15 a.m.
STORE: Urban Outfitters
LOCATION: 1333 Broadway, New York
Manchester, England, native Sabrina Johnson had an ulterior motive when she and her boyfriend visited New York City to celebrate her 29th birthday. The bright-lipstick-loving engineering consultant wanted to stock up on hard-to-find beauty brands at her favorite store, Urban Outfitters. “We have Urban Outfitters in England but this one is far better,” says Johnson. “We don’t have a beauty area, so I wanted to take stuff back for family and friends.” Johnson, who spends $700 annually on beauty, writes her own lifestyle blog, Beanie and the Jets, where she reviews products and shares recipes. “It’s hard to find black women who blog in England,” she says. Although she works with all men, Johnson doesn’t let the testosterone keep her from getting dolled up for work. She has a separat