Disney and Gap Inc. have a 10-year history of collaboration — and are deepening the partnership.
Starting in June, members of Gap Inc.’s loyalty program, where customers can earn and redeem points across all four of the corporation’s brands, can be rewarded with Disney+ offers, and Disney+ subscribers will receive offers across the Gap Inc. brands via Disney+ Perks, the streaming service’s new loyalty program.
This reciprocal arrangement provides those shopping the Disney and Gap Inc. brands with a wider choice of rewards and perks.
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The first Disney+ Perk in this collaboration allows U.S. subscribers to claim Old Navy Super Cash, starting June 7. Users can visit disneyplus.com/perks for the latest offers and to access instructions. Old Navy’s Super Cash rewards customers with coupons for future purchases after they spend a certain amount.
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The rewards include promotional offers for Gap brand credit card holders, and through the Disney+ Perks program, an array of offers will be available over the course of the year and into 2026. Those include early access to product launches of Disney-branded merchandise from Gap and Old Navy, free shipping during collection drops (for a limited time) and Old Navy Super Cash offers.
“At Gap Inc., we’re always looking for innovative ways to enhance the value we provide to our customers,” Kevin Meiners, head of loyalty and payments at Gap Inc., said in a statement. “This campaign with Disney combines the power of storytelling and the joy of shopping to create a loyalty experience we can build on in the future, one designed to delight families and fans of all ages.”
As reported by WWD, Old Navy and Disney have partnered on a summer collection for the whole family. The Old Navy x Disney collection includes denim, T-shirts, swimwear and accessories and features Mickey Mouse, Minnie Mouse, Goofy, Pluto and Donald Duck. “It’s a fresh take on classic American summer style with Disney’s characters, full of thoughtful design details and unexpected twists,” said Sarah Holme, Old Navy’s head of design and product development. Holme said the collection provides “a reimagined version of Old Navy’s iconic flag T and timeless-meets-trend-forward pieces.”
Later this summer, Disney and Old Navy will travel cross-country creating pop-up experiences in New York City, Chicago and Los Angeles, with giveaways, photo opportunities and shoppable product experiences.
In other collaborations, last year Gap and Disney rolled out a series of capsule drops, interactive events and curated brand activations. Last fall, Gap and Disney took Mickey Mouse and Minnie Mouse to a college game day moment with a fan fest party and retail pop-up in support of the fall Gap and Disney collegiate collection. Gap brand has also teamed up with Disney to launch a Muppets-inspired capsule collection, and a Lilo & Stitch capsule collection for the family tied to the live-action film.
“Disney and Gap Inc. are long-standing industry leaders, both pioneering creativity at the intersection of fashion and entertainment by delivering everyday essentials, capsule drops, and curated brand activations to consumers on a global scale,” Paul Gitter, executive vice president of Global Brand Commercialization for Disney Consumer Products, said in a statement. “Now, with our expanded offerings from the Disney ecosystem, we are ushering in a new era of retail engagement — breaking ground in ways we have never previously explored and unlocking exciting new opportunities for fans and shoppers alike.”