Mackage’s “Oasis” spring ad campaign aims to show the company’s evolution from outerwear specialist to a fully realized lifestyle luxury brand.
Offering more transitional styles and lightweight layering pieces, the new collection was inspired by the desert’s beauty and tonal dualities.
“Oasis was created for the rhythm of modern life — a wardrobe that moves with you, protects you and adapts effortlessly between environments,” said Ludwig Heissmeyer, senior vice president of design and product development. “Oasis delivers seasonless design with the precision and purpose that define Mackage.”
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Shot in Los Angeles by Danielle Levitt, the campaign features returning Mackage muse Stella Maxwell and actor Matt Bomer ahead of the release of his new film, “Outcome” this spring. The campaign shows them as travelers suspended between two worlds, stranded in a desert dreamscape, framed within a rural backdrop and natural, sun-washed palette that echoes the collection’s inspiration.
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“The narrative of two travelers searching for calm in a place that’s both beautiful and unforgiving felt incredibly human,” Bomer said. “The pieces themselves are engineered with such precision and intention, you feel protected, grounded and elevated all at once.”
Maxwell added, “Returning to Mackage always feels effortless. This season’s story is so poetic. Two figures lost in the desert, finding stillness in the chaos. That duality is what I love about Mackage, aesthetics that protect, without ever sacrificing beauty.”
The collection features transitional silhouettes, including lightweight outerwear, soft tailoring, warm-weather layers and versatile separates. The palette reflects the natural gradients and textures of sand and sun, soft dune, warm umber and vibrant papaya, featuring laser-cut snake-print leather, subtle palm motifs and scarf prints.
Among the fabrics are PrimaLoft, a sustainable, ultra-light down alternative; a goat-lamb suede; double-face wool; brushed cotton, and laser-cut snake-print leather.
“Oasis represents Mackage’s evolution,” said chief executive officer Tanya Golesic. “It blends technical precision with purposeful design to create modern luxury that protects, performs and adapts — no matter the season.”
Mackage has been busy on several fronts. Last weekend the brand returned as an official sponsor of the 41st Snow Polo World Cup St. Moritz, which took place on the frozen Lake St. Moritz in Switzerland. This marked the brand’s third consecutive year partnering with the world’s only high-goal snow polo tournament. As part of its presence, the brand sponsored Team Mackage and debuted a dedicated pop-up boutique within the Snow Polo Village.