LONDON — Formula One racer and frequent fashion collaborator Lewis Hamilton on Tuesday gave his career and business ventures management firm a new name to better illustrate its tie to the seven-time Formula One world champion.
Previously known as Project 44, the company will now exist as Lewis Hamilton Ventures.
The firm started managing Hamilton’s business affairs in January 2024 and has since expanded to facilitate and support the racer on his business projects, racing career and commercial partnerships with the likes of Lululemon, Dior and Rimowa.
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Lewis Hamilton Ventures also manages his clothing line, Plus 44, and Almave, a non-alcoholic blue agave spirit distilled in Mexico, with Pernod Ricard as an investor, as well as Dawn Apollo Films, a film and TV production company that’s involved with the success of the recent F1 film starring Brad Pitt.
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Hamilton serves as chief executive officer of the London-based company. The senior leadership team at Lewis Hamilton Ventures also includes chief operations officer Ross Connolly, global brand and communications director Jo Livingston, chief financial officer Moji Macaulay, chief legal officer Andin Fonyonga, and director of impact Jason Arthur.
The racer said the team is focused on delivering results and overseeing all the activity off the track, while his key focus remains on Formula 1.
Lewis Hamilton Ventures is also closely associated with Hamilton’s charity organization Mission 44, which aims at building a fairer, more inclusive future for young people around the world.