Fashion programming is coming to a movie theater near you. Spotlight Cinema Networks and Made to Measure have forged a national pre-show partnership that showcases M2M’s fashion, art and design content on 230 screens across 40 theaters in 30 cities starting today.
Spotlight is the leading cinema advertising company dedicated to luxury and art house theaters across the U.S., including Angelika Film Centers, Laemmle Theatres and Landmark Cinemas.
M2M original series that will be featured during Spotlight’s 20-minute pre-show include:
• “Art of Style,” a five-episode series that provides an insider’s glimpse into the life and work of today’s leading designers. The first to show will be a look at the work and style of Thom Browne, directed by Lisa Immordino Vreeland.
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• “Tea at the Beatrice With Glenn O’Brien,” a recurring series starring the fashion writer in conversation with fashion icons.
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• “Visionaries,” a visually experimental docu-series that looks at visionaries in creative industries.
• “Iconic,” a recurring series that looks at the influence of fashion’s icons such as Balenciaga and Grace Jones.
“We’ve curated these cutting-edge films from M2M’s one-of-a-kind library to appeal specifically to our sophisticated cinema audiences,” said Michael Sakin, president of Spotlight Cinema Networks. “Our national network of luxury and art house exhibitors is the perfect venue to offer these visually striking and highly inventive short films. They are the ideal complement to the independent films shown in our theaters.”
Susan Hootstein, M2M’s executive director, added, “M2M is committed to creating unique, premium content. Partnering with Spotlight Cinema Networks allows an opportunity to share that content beyond the fashion industry and insiders with cinema lovers and goers across the country. Art of Style is an excellent original series to launch this partnership as it offers a inimitable look into Thom Browne’s creative space and methodology.”
Launched by IMG in late 2015, M2M covers the world of fashion and style through culturally relevant storytelling. M2M features original programming, classic fashion films and runway shows from the world’s top designers. Its original series and documentaries highlight the people, issues, trends and events defining and transforming the fashion landscape.