BLACK OR WHITE: Boris Bidjan Saberi is taking his dark, minimalist vision to launch his first women’s wear campaign. Lensed by Timmo Schreiber in Barcelona, where the designer is based, the black-and-white images depict model Marta Sanchez posing in an austere environment of stone and broken glass, and occasionally engulfed by dark waters.
Ivan Espinoso did the hair and makeup, with styling from the Boris Bidjan Saberi team.
The brand follows a strict policy of not paying for advertising, though it is expected that the images will get digital exposure, much like the ads for Saberi’s sister line 11.
The designer is opposed to shooting men’s wear campaigns for his main collection, believing the pieces are best explored physically.
Saberi, who is a fan of numerology, ventured into women’s wear in 2013 with a focus on tailoring and experimental finishes, riffing off his men’s looks.