SUPER BOWL SIDELINES
$311.8 million: spent by Anheuser-Busch, top Super Bowl advertiser, 1990-2009
$213 million: total ad revenue from Super Bowl XLIII, 2009
$39 million: total ad revenue from Super Bowl XXIII, 1990
$3 million: cost of a 30-second Super Bowl commercial, 2009
$700,000: cost of a 30-second Super Bowl commercial, 1990
59%: share of U.S. adults planning to watch Super Bowl XLIV
46%: portion of U.S. adults who enjoy the game more than the commercials
13%: share of U.S. adults who enjoy the commercials more than the game
$1 million: Doritos’ award to two unemployed brothers for creating Doritos’ Super Bowl spot in 2009, rated tops in USA Today ad meter
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Sources: TNS Media Intelligence, January 2010; Zogby Interactive poll, Jan. 15-18, 2010; Frito-Lay North America