Latest in Marketing and Promotion
Rebecca Moses to Design Home Line for Li & Fung
Rebecca Moses is back on the design scene with a home collection aimed at pushing people to change their…
Miu Miu Takes Macau
The seas were choppy and chilly winds were blowing as guests boarded the chartered ferry from Hong Kong, but…
MAC Links With Graffiti Artist
What do makeup and graffiti have in common? Thanks to MAC Cosmetics, a color cosmetics collection involving…
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Here’s Looking at Tod’s
Tod's continues to stitch its ties to the art world.
Adidas Ups Fashion Week Presence
Adidas will fete its sports style division during New York Fashion Week with a series of events, including…
Dereon Enters Intimates, Legwear
Beyonce and Tina Knowles have just signed two new licensing agreements for intimate apparel and legwear for…
Bebe Teams With Subkoff
Bebe and Tara Subkoff are hooking up.
Low Expectations Weigh on Confidence
Last month's improvement in consumer confidence was short-lived as consumers, assessing the short-term jobs…
Industry Upbeat on Halston Plan
Will Net-a-porter.com and Halston change the fashion cycle?
Ralph Lauren Inaugurates New Wing at Cancer Center
Since opening its doors in 2003, the Ralph Lauren Center for Cancer Care and Prevention in Harlem has had…
Vuitton Does First Ads for Film, Television
In a move to reinforce its travel heritage and reach out to potential new consumers, Louis Vuitton is…
Kidrobot Climbs Into Accessories With Schifter
Kidrobot is getting some gear. The six-year-old company that spawned a cultlike following is collaborating…
Scervino Inks Deal With Viamazzini
Ermanno Scervino has signed a renewable three-year license with Italian manufacturing company Viamazzini…
Lanvin Opens at BG
Bergdorf Goodman has another exclusive, at least for the time being. The first Lanvin in-store boutique…
Ad It Up
Marchon turns to high-profile relationships to spread brand awareness.