Latest in Marketing and Promotion
Dior China Drops Stone After Quake Comments
Sharon Stone may have apologized for her controversial remarks on China's massive earthquake, but it's not…
The Old Is New Again: The ‘Supes’ Hold Sway In Europeans’ Fall Ads
To paraphrase Douglas MacArthur, old supermodels never die, they just fade away for a while. And then they…
Favorite Locales Are Seen as Eye-openers
What's in an experience?
A Turn Toward Online Advertising
Denim brands are beginning to grasp just how powerful a successful online advertising campaign can be.
Ryka Readies for Growth With Ripa
With Kelly Ripa as its new face, Ryka plans to triple its business by 2009.
L’Bel Brand Finds Success In Secondary U.S. Markets
It wasn't simply international wordplay when direct-sales beauty brand Ebel Paris switched its global name to…
Chanel Brings New Concept to Robertson
Chanel is changing the game on Robertson Boulevard.
Puma Yacht Launched To Raise Sales
It took five whacks of a Taittingers bottle, and help from a crew member, but Salma Hayek eventually…
Lauren, Armstrong Mark Cancer Center Anniversary
Yellow is a leading color this spring, but Ralph Lauren, New York Mayor Michael Bloomberg and Lance Armstrong…
Brooks Bros. Strikes Golf Sponsorships
Brooks Brothers is hitting the greens as clothing sponsor of the PGA's Stanford St. Jude Championship in…
Fashion Brand Fans Are Spreading
With the worsening U.S. economy putting a strain on people's wallets, for the first time in seven years…
Rusk Repackages for the Senses
Rusk has reformulated and repackaged its Sensories line with new botanical ingredients and aromas.
Critical Mass: Mass Beauty Seeks Innovation
At last month's National Association of Chain Drug Stores' Annual Meeting, retailers said they were seeking…
When Inspiration Strikes
After spending the past two years analyzing the beauty industry, few are as tuned into the nuances of the…
Russia Rising
During the dark days of Communism, three Soviet companies were the sole marketers of beauty products. Those…