Mr Porter Unveils Spring Campaign

WEEKEND AWAY: Mr Porter has unveiled its spring campaign, titled “Spring Into Action,” which was inspired by a getaway to the countryside.

The campaign was shot by Matthew Brookes, who has worked with brands including Giorgio Armani, Cartier and Paul Smith. Photographed in the countryside of the southwestern part of Cape Town, South Africa, the campaign was styled by Mr Porter contributing fashion editor Dan May.

The campaign features a trio of models including Alex Cruz, Cornelius and Charlie Timms. The models are dressed in coats, jackets and knitwear from the likes of Ami, Brunello Cucinelli, Lanvin, Prada and Visvim.

The campaign will break in GQ, New York Magazine and The Guardian on Tuesday. It will also launch in the Feb. 9 issue of The Journal, the e-tailer’s publication, as well as its own content channels including The Daily and The Mr Porter Post.

“The campaign conveys a sense of a weekend away in the countryside with a cast of friends in a relaxed environment that very much speaks to the Mr Porter lifestyle,” said Mr Porter creative director Ben Palmer.

“We always bring ‘life’ to the products and the wearability of our brands, and what better way to present this than in a very real-life, springtime setting? This is the first campaign we’ve shot with Matthew, who has previously shot several editorials with us, along with our former style director and now contributing fashion editor, Dan May.”