LONDON — Victoria Beckham Ltd. has named Sybille Darricarrère Lunel, formerly of Dior and Galeries Lafayette, as chief executive officer of the London-based fashion business.
Darricarrère Lunel’s appointment is effective July 1 when she will take over from acting CEO Ralph Toledano. She will be based at the brand’s London headquarters.
Victoria Beckham, the brand’s founder and creative director, said she was looking forward to having a “strong, creative, smart woman with an entrepreneurial mindset and energy by my side. I look forward to leading this company with Sybille and having her knowledge and respect for product, and her experience in the industry, to help us go to the next level.”
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Darricarrère Lunel was most recently global business unit director of leather goods at Christian Dior Couture, where she oversaw the global product assortment across five collections per year, working closely with creative, production, sales, retail and communications teams.
Prior to Dior, she was general merchandise and buying director at Galeries Lafayette across womenswear, menswear, accessories, lingerie and kids. She also worked for The Kooples for several years in planning and merchandising.
Toledano, who remains chairman of Victoria Beckham Ltd., said Darricarrère Lunel’s “entrepreneurial spirit, enthusiasm and intelligence immediately spoke to me when we first met. Her career to date, and her understanding of product, make her the perfect CEO for our brand. I am sure that following the achievements of the past few years, and with the support of our great team, she will considerably accelerate the growth of Victoria Beckham.”
As reported, Toledano had been serving as interim CEO after Marie Leblanc left the company. Leblanc was named CEO of Courrèges last October.
David Belhassen, founder and managing partner of NEO Investment Partners, which holds a substantial minority stake in the business, said there comes a moment when the right leadership unlocks a company’s true potential.
“With Sybille, that moment is now,” he said. “Her sharp understanding of product, combined with her drive, makes her our perfect partner to write the next chapter for Victoria Beckham — one of ambition, creativity and high profitable growth.”
Darricarrère Lunel said she has always admired the Victoria Beckham brand’s “feminine, elegant and modern style, which empowers women. I have a deep admiration for Victoria’s work, her sincerity, her creative vision and her attention to detail. I look forward to collaborating with the talented teams who have achieved remarkable success alongside her, as we begin building exciting new chapters together.”