MILAN — Versace has found its new global communications director.
Eloise Hautcoeur has been appointed to the role, quietly joining the Italian brand at the end of August.
She succeeded Mathieu Baboulène in the position and reports to Caroline Deroche Pasquier, who last year joined Versace as vice president, global communications, after a stint at Bottega Veneta.
Hautcoeur comes from the Kering-owned brand, too. Most recently she was the London-based head of communications, Northern Europe, at Bottega Veneta, which she joined in 2021. Previously she held PR, talent management, media, events and partnership roles both in-house for brands and in agencies, ranging from head of communications in the U.K. for Saint Laurent to senior PR director at KCD in London.
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Hautcoeur relocated to Milan during the summer, officially joining Versace on Aug. 28 — just in time for the Venice Film Festival, during which Dario Vitale’s new vision for the brand debuted with the viral look sported by Julia Roberts and re-worn by Amanda Seyfried.
The daytime attire — a blue wool blazer jacket with the sleeves rolled up, striped shirt and denim pants — that Roberts wore for the “After the Hunt” movie press conference and Seyfried borrowed to promote her “The Testament of Ann Lee” film, was flanked by a second design Vitale created to offer a preview of his take on the Atelier Versace line, as well.
Roberts walked the red carpet of her movie premiere in a custom-made gown cut from navy crepe de chine and featuring a damier motif handcrafted and embroidered with black silk thread.
Versace’s strategy was not unique since the likes of Louise Trotter and Jonathan Anderson also seized the event’s visibility to tease their new creative direction for Bottega Veneta and the Dior woman, respectively.
As for Vitale’s official debut during Milan Fashion Week, it is expected to be an intimate event rather than a runway show. As reported, the spring 2026 collection will be unveiled on Sept. 26 through a presentation and, according to sources, there will be a video component.