Updated 4:58 p.m. ET Nov. 21
The changes keep coming for Lululemon Athletica Inc., which stumbled last year and is now looking to get its stride back.
Celeste Burgoyne, president of the Americas and global guest innovation, is decamping from the active giant at the end of the year to become chief revenue officer for Vail Resorts.
Burgoyne has been with Lululemon for 19 years and became the company’s first president in 2020. She has been a key figure in the dramatic trajectory of the brand, which expanded from $149 million in annual sales when she joined to over $10 billion last year.
You May Also Like
Related Articles
The departure prompted the company to consolidate its regional leadership and elevate André Maestrini to president and chief commercial officer, from his current spot as executive vice president of international.
Calvin McDonald, chief executive officer of Lululemon, both acknowledged Burgoyne’s contribution and signaled Maestrini’s readiness to take a bigger role.
“We are grateful for Celeste’s leadership and significant contributions to Lululemon’s business and culture,” McDonald said. “She has been instrumental in growing our footprint in the Americas, creating high-quality guest experiences, and mentoring our teams across the organization.”
As for Maestrini, the CEO said, “Leveraging operational discipline, deep guest insights and extensive brand-building experience, André is the ideal person to lead our business across all markets.”
Investors took the switch in stride on Friday and traded shares of the company up 2.1 percent to $168.18.
But Wall Street is watching closely after a tough year for the stock, which has fallen over 56 percent in 2025 while the overall market moved 11 percent higher.
“This is Lululemon’s second high-profile executive departure in the last 18 months, following 2024’s departure of chief product officer Sun Choe,” said Tom Nikic, an analyst at Needham & Co. “Many investors viewed Ms. Choe and Ms. Burgoyne as two of the key architects to Lululemon’s ascendance, so the loss of both of these key executives, during a period of turbulence for the brand in North America, is not ideal.
“Ms. Burgoyne’s departure adds an additional layer of uncertainty to the North American turnaround, in addition to the challenging macro environment, increasingly intense competitive landscape, and potential ‘athleisure fatigue’ by consumers,” Nikic said.
But Lululemon is still growing overall, has an established brand and a deep bench of talent to draw from.
As part of the management reshuffling, Carla Anderson added general manager to her current role as senior vice president of North America, according to a company spokesperson.
Anderson, who’s been with the company for more than 20 years, will report to Maestrini.
She was on hand in SoHo on Wednesday as the company unveiled its new flagship, which references the brand’s Vancouver roots and adds a more organic sense of flow to the shopping experience. The store had been in the works for two years and will serve as a template for new stores and remodels across the chain of over 780 units.