LONDON — JW Anderson, the namesake fashion label of Dior‘s creative director of women’s, men’s and haute couture collections Jonathan Anderson, returned to profitability for the year ending Dec. 31, 2024, according to the latest Companies House filings.
The brand has been operating at a loss for almost a decade since it started disclosing full accounts in 2018. LVMH Moët Hennessy Louis Vuitton took a significant minority stake in the London-based design business in 2013, around the same time Anderson was appointed creative director of Loewe.
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The filings showed that the brand’s total turnover in 2024 was 28.43 million pounds, a 5 percent year-over-year decline. The brand said it was largely due to the timing of shipments for the spring 2025 season, with only 48 percent of the season shipped in 2024, compared to 54 percent in 2023.
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E-commerce and brick-and-mortar logged modest gains, with the latter, which included one store in Milan and one in London, contributing to a 15 percent year-over-year growth in retail revenues.
Profit for the year jumped to 21.3 million pounds, compared to a loss of 3.5 million pounds in 2023. The company said the significant improvement was primarily due to the restructuring of an intra-group loan.
Taking out the loan factor, the brand ended 2024 with an operating loss of 5.5 million pounds, due to higher operating costs and lower gross profit compared to the year prior.
The company said its strategy remains focused on increasing brand awareness, expanding market share within the global fashion industry, and improving the overall net operating position.
The year 2024 marked the last trading year before Anderson took on the big job at Dior in June 2025 and repositioned his namesake label the following month as a platform to showcase his love for heritage, craft and his personal passions.
Anderson told WWD earlier that the focus for JW Anderson is now on one-off objects, limited-edition pieces and a “slow-moving feast” of creativity and ideas. “It’s all my obsessions” in one place, he said, adding that “if we sell something, I want it to be beautifully executed by the right craftsman, by the right person.”
Last December, the brand opened its first store dedicated to homeware and to Anderson’s personal passions, which range from 19th-century French watering cans with sensual curves to metal candle sconces delicate as bridal veils, and candy-colored clothing brushes made by Hillbrush, an official supplier to King Charles III.
The store is a gamble for Anderson, who has just broken into the high-end homeware business and who’s joining a lineup of interiors experts on Pimlico Road, including Rose Uniacke, Linley, Soane Britain, Nina Campbell and Sibyl Colefax & John Fowler.
The brand is expected to unveil its full accounts for the year ending Dec. 31, 2025, in Janurary 2027.