Racing to the finish line, Tag Heuer presents its new Tag Heuer Formula 1 Solargraph 38mm pastel collection.
The Swiss luxury watchmaker has crafted another twist on the signature watch — capturing the thrill and energy of motorsports for the next generation of spectators.
With the collection intertwined with the world of racing since its debut in 1986, the Tag Heuer Formula 1 watch has become a symbol of performance while simultaneously showcasing its distinct design, vibrant hues and innovative technology.
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For both timepiece collectors and enthusiasts alike, the Tag Heuer Formula 1 watch collections reflect a sense of the thrill of the track and self- expression. Over the decades, the watch has quickly become synonymous with Formula 1, a sport at the cornerstone of precision and passion intensity.
Tag Heuer continues to build on its generational ties to the sport — since 2025, the brand has been the official timekeeper of Formula 1, with its watches featured across the 22 races in 21 countries for the 2026 season.
Current Oracle Red Bull Racing driver, Tag Heuer brand ambassador and four-time World Drivers Championship winner Max Verstappen has raced against fierce competition wearing Tag Heuer on his wrist.
As the Tag Heuer Formula 1 watches have continued to adapt and evolve alongside design, tech and cultural sensibilities, the introduction of the Tag Heuer Solargraph movement last year — which harnesses light as an energy source — marked a new chapter in the collection’s history.
The new Tag Heuer collection offerings feature a pastel green dial with green flange with diamond-set indexes; a lavender with pastel pink flange with diamond-set indexes; a pastel blue dial with blue flange; a beige dial with cool gray flange, and a pastel pink dial with pink flange.
As a nod to the 110th anniversary of the Indy 500, 1,110 exclusive pieces of the monochromatic pastel pink dial edition have been created.
The reinterpretation of the timepieces draws from Tag Heuer’s design codes, powered by the Solargraph movement. With its 38mm sleek silhouette, the new Solargraph watch reflects the brand’s heritage and contemporary wearability.
The new pastel series is a soft yet definitive vision reflecting the Formula 1 watch’s identity, evoking a sense of the collection’s colorful and vibrant heritage — while continuing to build and refine the world of the Tag Heuer Formula 1 watch collection.
To learn more, visit tagheuer.com.