Women aren’t just on the go. They’re going the distance and redefining what it means to live life to the fullest. Women are pursuing their passions, breaking through professional and personal barriers and cultivating lives that are dynamic and self-defined. Needless to say, they’re busy.
Is it any surprise that functional fashion is having a moment?
Functional fashion offers women the opportunity to freely move from morning to night without missing a beat. It’s a changed way of seeing style as something that can be both stylish as well as versatile and adaptable. And it’s a downright relief for women with busy lives. Rather than having to switch all their clothing (or undergarments), they can sail from the office to the dance club in the same capsule wardrobe apparel.
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And companies like Knix are leading this exciting functional fashion trend.
If you’re unfamiliar with Knix, everything about the brand’s business model is designed to seamlessly, and stylishly, blend fashion and function. Launched in 2013, Knix started with a bold move by creating the world’s first collection of leakproof underwear.
Designed to help prevent period leaks — depending on the underwear style and absorbency level — their assortment of period underwear can absorb anywhere from about one regular tampon to nine super tampons’ worth of flow. Yet the panties aren’t frumpy. They’re beautiful and elegant pieces with a lingerie look with frills meeting function. At the same time, they’re comfortable and sleek enough to be worn all day and evening with nary a pinched waist or chafed thigh in sight.
Like most innovative companies, Knx didn’t stop with its leakproof panties. It scaled outward and upward, consistently unveiling more functional fashion under and outerwear. Four of Knix’s notable bestsellers showcase the brand’s mission toward producing comfortable, adaptable products that customers are wearing with confidence and pride.
A Leakproof Lineup of Intimates
Leakproof panties were the hallmark signature of Knix’s foray into the fashion world and they’re still relevant. Since marketing its initial collection, Knix has expanded from traditional panties into low rises, thongs, briefs and other seasonal wardrobe staple shapewear. However, all of the company’s Leakproof options send the same message: “Do whatever you want to do on your period.”
Does today’s woman still need to hear this message? Without a doubt. Period shame and stigma are experienced by many women. One study shows that 58 percent of women have felt shame associated with their periods. With the Leakproof lineup from Knix, they can toss outdated period taboos out the window.
Shape-loving Swimwear for Activity and Fun
It’s been a while since women’s swimwear went through a much-needed facelift. This isn’t to say that suits and bikinis haven’t been redesigned in the past decade. Case in point: Those awesomely eye-catching cutout suits of the 2012s. But the hottest swimwear designs haven’t always been workable. Without a doubt, they’ve been wearable, but not necessarily meant for movement or activity.
Again, Knix has upended swimwear by making it functional. Rather than being a garment that’s best seen in, but not moved around in, Knix one-piece and two-piece swimwear can be swam in, surfed in and lounged in. Yet they’re hardly dull to the eye. From daring one-pieces to fashion-forward bikinis to vibrant colors, Knix swimwear is appealing enough to go from the pool to the pub. Knix has made it astonishingly no big deal to swim while having a period; their leakproof technology extends into swimsuits, too.
Upper Support That Hugs, Not Hurts
What’s the first thing many women do when they step in the door? Take off their bras, of course. According to a 2023 YouGov survey published in Today, six out of ten never or only sometimes have a bra on at home. That’s because most bras aren’t meant to be lived in for more than a few hours. After all, they’re constricting and uncomfortable.
While going braless isn’t a big deal, it shouldn’t be because wearing a bra feels constricting or painful. That’s why Knix has effectively rebuilt the bra into a garment that’s pleasurable to wear. Constructed without the need for underwire yet supportive enough to handle the practicality of all cup sizes, Knix bras are a standout product. Many have runway-ready embellishments with mesh or lace that give them enough visual clout to be considered as outerwear.
On-the-go Activewear with Serious Style
Active women deserve activewear that’s made for all sizes. Knix empowers its on-the-go, forward-thinking female customer base with a full array of functioning activewear. True, all activewear should be theoretically comfortable and wearable. But some brands do “active” better than others.
Knix focuses its activewear on providing a nice measure of sculpting in addition to performance-enhancing breathable materials. Not surprisingly, all of the company’s activewear bottoms are Leakproof to ensure periods don’t get in the way of any woman’s health, fitness and wellness goals.
Women may want to look good, but that doesn’t mean they’re willing to limit themselves to fashion that’s all style and zero substance. With Knix, they get the function they deserve while showing off their personal style.