Klarna is promoting circularity and “smart shopping” via new products and services.
The company said with these updates, it continues “to evolve beyond payments to become a starting point for every purchase for 150 million consumers and 27 million app users worldwide, whether they already know what they want or are looking for inspiration — all while prioritizing environmental impact.”
The new features and services include an updated carbon dioxide tracker, sustainability search filters and a “conscious shopping” dashboard.
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The sustainability search filters allow Klarna app users to identify products “by third-party sustainability certifications including Global Organic Textile Standard (GOTS), People for Ethical Treatment of Animals (PETA), and Cradle to Cradle,” the company said.
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Regarding the updated “Co2e tracker” in the Klarna app, the company said it now provides “more advanced insights into the CO₂ emissions tied to past purchases, meticulously analyzed at a product-level.”
Klarna said the conscious-shopping dashboard is designed to serve “as a centralized resource offering consumers access to a comprehensive array of sustainability-oriented products, features and services provided by Klarna.” This includes “Shop Circular” brands “that spotlight brands with circular services to reduce waste and maximize the use of products, to Klarna’s popular Co2e footprint tracker, this new dashboard is the destination to discover and engage with all of Klarna’s sustainability products — all in one place,” the company said.
Salah Said, head of sustainability at Klarna, said the company is “dedicated to transforming shopping into a more circular, sustainable experience by facilitating more informed decisions and providing our 150 million consumers with tools to discover more environmentally responsible products.”
Said went on to note that with the rollout of these new products, the company will “aim to equip individuals to make choices that align with their values and consider sustainable aspects when shopping.”