When EviDenS de Beauté launched 20 years ago, founder Charles-Edouard Barthes started the brand as a love letter to his wife and muse Eriko Nakamura. The brand embodies the duality of merging France with Japan and science with art to create beauty that is “subtle, sincere and timeless,” it said. The company aims to redefine skin care as an emotional product and tailor-made for the individual.
Barthes, a French entrepreneur, founded the brand to meet the needs of Nakamura, a Japanese journalist who struggled with finding products suitable for sensitive skin. Thus, Barthes created EviDenS de Beauté to the highest standards, developing skincare formulas designed with the most sensitive skin in mind and suitable for all skin types.
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To mark its 20th R&D anniversary, EviDenS de Beauté has unveiled its new Paris research and innovation lab. While the brand has spent two decades of research in Japan, it now looks to bring this precision and technology to Paris.
The two worlds meeting is etched into the brand’s DNA — with Japanese cutting-edge technology for the skin care developed under the vision of renowned scientist Ishibashi-San and its R&D team in Tokyo.
“Tokyo remains the heart of our deep scientific innovation,” Jessie Giraud, chief executive officer of EviDenS de Beauté, told Fairchild Studio. “Paris becomes its soul, a place for creative formulation, artistic dialogue with EviDenS de Beauté founder, Charles-Edouard Barthes, and bespoke skin care creation. Together, they form a dual-lab model, bridging Tokyo and Paris — two creative forces united by the same pursuit of scientific precision and sensorial pleasure.”
Now, leading the charge is the duo Kazuko Jimbo, director of R&D, and Laure Bouscharain, head of R&D in France, at EviDenS de Beauté. The brand also shared that the trio of core ingredients used in its products is its Triple Collagen, La Foux Spring Water and GlucoSkinX3.
Giraud went on to explain that the brand sees skin care as a form of art — crafted similarly to haute couture with precision, creativity and tapping into an overall sensorial experience.
“Behind each creation lies the rigor of Japanese R&D, led by decades of expertise, combined with the intuition and elegance of French craftsmanship,” she said. “This is how we merge science and haute couture: by creating skin care that performs with clinical precision yet feels like a proof of love. That’s the essence of EviDenS de Beauté: precision meets poetry, performance meets pleasure, and science becomes emotion.”
The EviDenS de Beauté consumer is “a true connoisseur,” said Giraud. A woman not defined by age or geography, but by mindset — which is “refined, curious and deeply aware of her own skin’s needs.”
“In a crowded beauty landscape, we stand apart through our unique duality, the precision of Japanese science, the emotion of French luxury and a constant quest for sensorial refinement,” explained Giraud. “Our formulas deliver firmness, radiance and smoothness. Results that are visible, tangible and elegant. Because for us, true beauty is not about perfection, but about balance; between strength and softness, science and emotion.”
The brand said it’s been driven for the past 20 years by the core belief of “beauty is a proof of love.” EviDenS de Beauté has remained relevant for today’s beauty consumer, who Giraud said is looking for authenticity, efficacy and emotion. The brand is endlessly guided by Japan’s Kaizen philosophy to continuously improve. Moreover, the brand said it offers its consumers scientific integrity with its formulas, sensorial excellence and is driven by a human story.
“Opening our Paris laboratory is the next chapter of that evolution, bridging science and emotion more intimately than ever before,” concluded Giraud.
To learn more, visit evidensdebeaute.com.