Dynamite, the Montreal-based fashion brand, is unveiling its latest 2025 holiday brand campaign. Called “Hotel Dynamite,” the campaign features Swedish fashion model Elsa Hosk.
As the brand’s muse for the collection’s campaign, Hosk encapsulates the qualities of the Dynamite woman: feminine, magnetic and sexy. At the heart of the campaign is Hosk — who’s evolved from a fashion model to becoming an entrepreneur, mother and a highly sought-after tastemaker, which Dynamite said “mirrors the confidence and sophistication” of the brand’s consumer base.
Related Articles
Notably, Hosk was tapped back in 2009 by Garage, another brand under the Groupe Dynamite Inc. umbrella and returns this year to front “Hotel Dynamite” — marking a full-circle moment for the two.
“Elsa brings magnetic, modern femininity to this campaign. She is the perfect embodiment of the Dynamite woman — feminine, empowered and effortlessly stylish. Her presence elevates the collection and reinforces our position as a dress destination where high fashion meets everyday confidence,” said Yasemin Comert, brand marketing director of Dynamite.
The campaign evokes the allure and the luxury of escapism through its modern glamour aesthetic and timelessness. Moreover, Dynamite is helping women rediscover the joy of dressing up through this campaign. “Hotel Dynamite” was shot at Oheka Mansion, in Huntington, N.Y., and features four chapters — The Entrance, The Glam, The Soirée and the Aftermath.
The storytelling follows Hosk throughout moments set in the estate, where the themes of confidence, sophistication and playfulness are front and center. The four chapters showcase the poise and radiance of Hosk’s energy, making her the ideal choice for the new “Hotel Dynamite” campaign.
Structured satin fabrics, bold outerwear and sleek modern dresses woven throughout guide the collection with its day-to-night style. This transitional clothing mirrors the lifestyle of the modern Dynamite woman — who embraces both strength and sensuality in her own life.
With its Montreal heritage roots and taking inspiration from global style trends, Dynamite helps bridge the high fashion gap, with accessibility as a core brand ethos.
Through its ongoing collaborations and spotlighting women who embody “authenticity and influence,” Dynamite aims to create a deeper connection to its community and help celebrate individuality through style.
The new holiday collection is now available online and at Dynamite stores across the U.S. and Canada.