With its heritage, dating back to 1860, Chopard has homed in on its familial legacy to create exceptional, contemporary designs. As an “artisan of emotion,” the Maison continues to lead with its legacy of artisanal craftsmanship, creativity and a commitment to ethical gold sourcing.
Here, Karl-Friedrich Scheufele, copresident of Chopard, talks to Fairchild Studio about the latest offerings being presented at the 2025 Watches and Wonders.
Fairchild Studio: What was the inspiration behind the latest collection?
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Karl-Friedrich Scheufele: Chopard brings our longstanding expertise in jewelry watches with several creations in the L’Heure du Diamant collection. L’Heure du Diamant instils the spirit and the tradition of Chopard, inspired by 1960s modernism. It showcases a rich variety of shapes and dials — reflected in Chopard’s mastery of jewelry-making and decorative techniques — while featuring mechanical movements of small dimensions developed and crafted in-house.
Chopard also extends its Alpine Eagle range with some key creations. For the first time, a platinum version is introduced, resulting in an elegant and sophisticated timepiece. Our L.U.C portfolio welcomes the L.U.C Quattro Mark IV, which comes with a smaller and slimmer case, subtly in line with the latest aesthetic codes of the collection.
Fairchild Studio: How has Chopard’s heritage influenced the latest watch collection?
K.F.S.: Chopard will honor its legacy and know-how in jewelry watchmaking through our L’Heure du Diamant creations. Since its founding in 1860 by Louis-Ulysse Chopard, the Maison has remained at the forefront of fine watchmaking, with distinctive expertise in jewelry watches coming from the Scheufele family’s heritage. The tradition and skills for manufacturing jewelry, gold bracelets and chains were brought in by my father, Karl Scheufele, from our workshops in Pforzheim, Germany when he took over Chopard in Geneva in 1963.
Fairchild Studio: What are some of the standout timepieces from the latest collection?
K.F.S.: We are introducing a mechanical complication in the L’Heure du Diamant collection. It is a romantic complication showing the phases of the moon within a dial made of aventurine glass enhanced by diamonds, magnified by the crown-setting technique.
The sophistication of this creation combines Chopard’s dual expertise in watch and jewelry making with the new Chopard 09.02-C self-winding movement. Measuring 20.40 mm by 4.60 mm, the 169 components composing the new self-winding Chopard Calibre 09.02-C enable it to fit neatly into a small ladies’ watch case.
Fairchild Studio: Why are blue dials a focal point of this season’s offerings?
K.F.S.: Blue has been one of Chopard’s signature colors. The latest L.U.C Quattro Mark IV model features a dial with a frosted texture and a deep blue color obtained by galvanic treatment. For the L’Heure du Diamant Moonphase, our artisans have enhanced this mechanical complication watch with a decoration inspired by the beauty of the cosmos. With its blue aventurine glass dial studded with luminous dots, this watch is a reminder of the wonder of the galaxy.
Crafted in a metal of incomparable purity, the new Alpine Eagle 41 XP CS Platinum model becomes the precious setting for a dial adorned with a gradation of “Shades of Ice” blue — inspired by the nuances of alpine glaciers, which are unfortunately disappearing because of global warming. This distinctive hue, paler in the center and deeper around the edges, evokes the shimmering beauty of alpine glaciers and lakes and the change in their reflections as the light changes and time passes.
Fairchild Studio: What’s next for Chopard?
K.F.S.: For this and next year, a traveling exhibition dedicated to L’Heure du Diamant will tour the world, showcasing 15 exceptional historic timepieces from the Chopard Museum.
These heritage pieces from the 1960s and ’70s will travel for the first time. They represent Chopard’s tradition of ornamental stone dials, crown-set diamonds and bark-type bracelets. They will be featured alongside the latest contemporary L’Heure du Diamant watches and some dedicated jewelry pieces.