Many heritage and indie beauty brands have launched new products in February 2022 across skin care, hair care and makeup.
Several brands are leaning into sustainability this month, launching refillable products or products housed in recycled packaging. Dove, for instance, is continuing its mission of eliminating plastic use by launching its Dove Body Wash Reusable Bottle + Concentrate Refills, which come in a recyclable aluminum or plastic bottle. Fenty Beauty has also launched a refillable lipstick.
Kylie Cosmetics is continuing its themed collections with the launch of its Valentine’s Day collection, which includes a new 12-pan eye shadow palette with an array of hues and textures. Tom Ford Beauty is also releasing a new makeup collection, called Bitter Peach.
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In hair care, indie brands Crown Affair has launched a new leave-in conditioner and Hairstory has launched a Hair Oil, its first product in four years.
Here, WWD rounds up 37 new beauty products to try out in February 2022. Scroll on for more.
Alo Supernatural Deodorant
Purchase for $18 at Aloyoga.com and Revolve
Alo Yoga is releasing its Supernatural Deodorant on Feb. 25. The product is made with amla berry, vitamin C and tea tree oil to refresh and hydrate the underarms.
Alpyn Beauty Bearberry & Vitamin C Glow Serum
Purchase for $59 at Alpynbeauty.com and Sephora
Alpyn Beauty’s new serum is said to brighten and hydrate the skin with ingredients like vitamin C, bearberry root and a plant-based squalene.
Beautyblender Beam Shadeshifter Makeup Sponge
Purchase for $20 at Beautyblender.com and Ulta.com
Beautyblender’s latest makeup sponge is made with a heat-activated technology that makes it transform from a soft orange color to a bright yellow when it’s soaked in water.
Byoma Creamy Jelly Cleanser
Purchase for $11.99 at Target
Byoma, a new skin-care brand that offers barrier-boosting products, launched this month with seven products, including this Creamy Jelly Cleanser. The product is made with a tri-ceramide complex, antioxidant rich licorice root and green tea to cleanse the skin while still keeping it hydrated.
Charlotte Tilbury Collagen Superfusion Facial Oil
Purchase for $80 at Charlottetilbury.com
Charlotte Tilbury’s new skin-care product is a facial oil made with plant-derived protein and collagen to hydrate, plump and smooth the skin.
Crown Affair Leave-in Conditioner
Purchase for $48 at Crownaffair.com
Hair care brand Crown Affair has launched a leave-in conditioner this month, which is a hybrid hydrating treatment and styling cream.
Ctzn Cosmetics Code Red Collection
Purchase for $28 at Ctzncosmetics.com
After going viral last year for its inclusive range of nude lipsticks, Ctzn Cosmetics is bringing that ethos to its first collection of red lipstick with a range of six shades that are made with shea butter and raspberry extract to hydrate the lips.
Dove Body Wash Reusable Bottle + Concentrate Refills
Purchase for $14.99 at Target
Dove is continuing its mission to eliminate plastic waste with the launch of a reusable and refillable body wash. The body wash’s bottle comes in a reusable, 100 percent recycled plastic or a recyclable aluminum that can be refilled repeatedly.
Eadem Cloud Cushion Airy Brightening Moisturizer
Purchase for $58 at Eadem.co
Skin-care brand Eadem, which launched last year offering products for skin of color, has released its new product this month, the Cloud Cushion Airy Brightening Moisturizer. The product works on all skin tones and skin types and is made with ceramides, tucuma extract, niacinamide, snow mushroom and squalene.
EltaMD UV Stick Broad-Spectrum SPF 50+
Purchase for $34 at Eltamd.com
EltaMD is debuting its first stick sunscreen this month that’s meant to offer easy application. The product is a physical sunscreen and formulated with 22 percent zinc oxide.
Fenty Beauty Refillable Lipstick
Purchase for $20 at Fentybeauty.com and Sephora
Fenty Beauty is introducing a semi-matte refillable lipstick in seven neutral and three red shades. The lipstick case retails for $12, while the refills retail for $20.
Freck Beauty Lashrocket Liner With Lash Enhancing Peptides
Purchase for $24 at Freckbeauty.com
Known for its best-selling freckle pens, Freck Beauty is introducing a multitasking eye liner that comes in a jet black color and also provides the lashes with a serum that’s said to promote fuller and longer lashes.
Hairstory Hair Oil
Purchase the Starter Kit for $40.00 and refills for $35.00 at Hairstory.com
Hairstory has launched its first product in four years: a Hair Oil that’s meant to treat dry, damaged or stressed hair. The product is made with jojoba, argan and evening primrose oils and is refillable.
Herbivore Nova Vitamin C + Turmeric Brightening Serum
Purchase for $64 at Herbivore.com
Herbivore’s new serum is made with vitamin C, turmeric, bearberry arbutin and chebula fruit to give the skin a glow and long-term brightening results.
IGK Permanent Color Kits
Purchase for $25 at IGKHair.com and Ulta Beauty
Hair-care brand IGK has introduced its first hair color products this month with its Permanent Color Kits. The product offers 25 shades and each kit includes the permanent color, a cream pigment, color developer, post-color treatment mask, barrier gel, stain-remover and disposable gloves.
Ilia Beauty True Skin Serum Foundation
Purchase for $54 at Iliabeauty.com or Sephora
This medium coverage foundation is made with niacinamide, allantoin and aloe to nourish the skin while creating a buildable color.
Item Beauty Blushin Like
Purchase for $16 at Itembeauty.com or Sephora
TikTok influencer Addison Rae’s makeup line is releasing its first blush product in five shades. The product is blended with squalene and kiwi seed oil to offer a dewy complexion.
Jeffree Star Skin Magic Star Hydrating Moisturizer
Purchase for $28 at Jeffreestarcosmetics.com
Influencer-turned-entrepreneur Jeffree Star introduced his skin-care brand this month with seven products, one being this moisturizer that is made with niacinamide, sugar-derived squalene and apple extract to hydrate, brighten and sculpt the face.
Joah Beauty Perfect Complexion Eye Serum Concealer
Purchase for $11.99 at Joahbeauty.com
Joah Beauty is launching a two-in-one concealer serum that provides coverage while hydrating the undereye area.
Kosas Revealer Skin-Improving Foundation
Purchase for $42 at Kosas.com
Kosas’ new natural coverage foundation is infused with niacinamide, caffeine, olive-derived squalene, peptides and hyaluronic acid. The product is available in 36 shades.
Kylie Cosmetics Valentine’s Day Collection Pressed Powder Palette
Purchase for $30 at Kyliecosmetics.com
As part of Kylie Cosmetics’ new Valentine’s Day collection, the brand is releasing a 12-shade eye shadow palette with matte, shimmery and metallic options in an array of colors. The colors are set in heart-shaped pans and the palette comes with a heart-shaped mirror.
L’Occitane Immortelle Overnight Reset Eye Serum
Purchase for $56 at Loccitane.com
L’Occitane has reformulated its Immortelle Overnight Reset Eye Serum to now contain 10 times more immortelle essential oil with a new sap-like extract. The product is said to reduce signs of fatigue and brighten the undereye area.
Lime Crime Soft Touch Lipstick
Purchase for $15 at Limecrime.com
Lime Crime is expanding its collection with a new range of full coverage matte lipstick that comes in shades like pink, brown, berry, red and fuchsia.
Merit Signature Lip Lightweight Lipstick
Purchase for $26 at Meritbeauty.com or at Sephora
Merit has launched a hydrating, buildable lipstick collection this month that debuted at New York Fashion Week during Proenza Schouler’s fall 2022 fashion show. The collection offers eight shades.
Milk Makeup Bionic Glow
Purchase for $34 at Milkmakeup.com or Sephora
A new addition to the brand’s Bionic line, Milk Makeup’s Bionic Glow is a liquid highlighter made with hyaluronic acid, mushroom extract and vegan collagen that hydrates and smooths the skin while providing a glow. The product comes in two shades.
Neutrogena Scalp Therapy Anti-Dandruff
Purchase for $11.99 at Walmart
Neutrogena has launched a new scalp therapy line of shampoos that are said to address flakiness, irritation, redness and itchiness. The line offers four products: daily control, extra strength, build-up control and itchy scalp.
Noble Panacea Chronobiology Sleep Mask
Purchase for $310 at Noblepanacea.com
Noble Panacea’s new sleep mask is infused with polyhydroxy acid, retinol, peptides, ceramides and botanical extracts to enhance the skin’s natural overnight regeneration and repair processes.
Omorovicza Cushioning Day Cream
Purchase for $238 at Omorovicza.com
This daily moisturizer is said to plump the skin and prevent damage triggered by stress-induced cortisol and environmental aggressors.
Pai Skincare Resurrection Girl
Purchase for $49 at Paiskincare.com
Pai Skincare’s new mask is made from resurrection plant, blue tansy oil and hyaluronic acid to deeply hydrate the skin.
Patrick Ta Major Volume Plumping Lip Gloss
Purchase for $24 on Patrickta.com
Celebrity makeup artist Patrick Ta is adding a new plumping lip gloss to his assortment, which comes in five shades.
René Furterer Style Blowout Balm
Purchase for $24 at Renefurtererusa.com
This blowout balm is formulated with jojoba extract, vitamin B5 and B3 to repair and nourish the hair while reducing blow-dry time.
Sand & Sky Tasmanian Spring Water Intense Hydration Mask
Purchase for $35 at sandandsky.com
Sand & Sky’s new mask is made with hyaluronic acid, Tasmanian spring water, minerals, cornflower and fermented sea kelp to intensely hydrate and soothe redness.
Shiseido Essential Energy Hydrating Cream
Purchase for $49 at Shiseido.com or Sephora
Shiseido’s new moisturizer is made with hyaluronic acid and ginseng root extract to provide deep hydration and soothe the skin.
SkinCeuticals Phyto A+ Brightening Treatment
Purchase for $105 at SkinCeuticals.com
The skin-care brand’s new treatment targets uneven tone and texture with a blend of two percent alpha arbutin, three percent azelaic acid and a 5.75 percent botanical blend.
St. Ives Deep Cleanse Cream Wash
Purchase for $5.99 at Target
St. Ives’ new face wash is made with glycerin, natural mint extract and menthol to soothe and hydrate the skin.
Tom Ford Bitter Peach Eye Color Quad Belle de Pêche
Purchase for $89 at Tomford.com
From Tom Ford’s new Bitter Peach collection, the new eye color quad contains four warm eye shadow shades in earthy tones. The product is inspired by the brand’s Bitter Peach scent that’s made with peach, blood orange oil and cardamom oil.
Vacation Lip Desserts
Purchase for $5 on Vacation.inc
The nostalgia-based sunscreen brand Vacation is expanding into lip care this month with five SPF 30 lip balms that come in scents strawberry jello salad, bananas foster, pineapple upside-down cake, bombe Alaska and after dinner mint.
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