BERLIN — In Germany, Pantene is taking it to the streets.
The hair care brand’s Pro-V line will be highlighted in a new traveling hair spa designed by Graft, an award-winning architecture and design studio perhaps best known for building houses in flood-ravaged New Orleans with Brad Pitt.
Visitors to the spa can have their hair analyzed and will receive an individualized product and care recommendation from the Pantene Pro-V line. They will then be treated to a head, neck and hand massage, a shampoo, a conditioning treatment and a styling session. All services are complimentary and can be booked in advance on Pantene’s German Web site.
The hair spa launched Friday in Hamburg, where it will stay for 10 days before moving on to stints in Düsseldorf, Munich and Berlin, wrapping up its mobile mission March 26.
