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Latest in Fragrance

Madonna Is Dolce & Gabbana’s ‘The One’ in New Fragrance Campaign

The icon fronts the campaign, marking the brand's fragrance franchise revamp, as mapped out by Dolce…

EXCLUSIVE: Kendall Jenner Named Emporio Armani Global Fragrance Ambassador

She will front the brand's new women's fragrance, Power of You Eau de Parfum.

Penhaligon’s Elevates Experiential Retail With Dubai Mall and Regent Street Flagships

The Puig-owned perfumer is looking to replicate the British-heritage-meets-local-culture store concept by…

Messi Fragrance Makes Its Move on Mass Market, Launching at Walmart

Lionel Messi unveiled his eponymous fragrance brand at Cosmoprof North America in January 2024.

How This Former Loewe Executive Revamped a Sleeping Milanese Beauty Brand

Meet Satinine, the storied fragrance house Ridgely Cinquegrana is betting big on.

EXCLUSIVE: Eos Launches Fragrance

The rollout follows that of a limited-edition set of Eos holiday sprays, which propelled the brand to the…

EXCLUSIVE: Sabrina Carpenter’s Sweet Tooth Fragrance Debuts Citrus-inspired Scent

Named Sweet Tooth Lemon Pie, the latest scent addition follows the brand's existing gourmand aromas…

Givaudan Finalizes Belle Aire Creations Acquisition

The deal accelerates the Swiss fragrance and beauty supplier's North American expansion.

EXCLUSIVE: LVMH Luxury Ventures Invests in BDK Parfums

The minority investment will help the niche fragrance brand expand abroad, open flagships and grow its…

The Ultimate Holiday Fragrance Gift Guide

Curated fragrance picks for everyone in your life — from the wellness junkies to the tween beauty obsessives…

EXCLUSIVE: Loewe Perfumes Opens First U.S. Pop-up Store

The garden-inspired space will be held at New York's Rockefeller Center through January.

Nest New York, Artist Donald Robertson Link Up to Scent Fifth Avenue With Limited-edition Holiday Fragrance

The activation will feature festive installations mimicking the quintessential New York holiday experience…

Miu Miu Beauty Pops Up in Miami

The beauty brand is opening a months-long pop up in Aventura Mall Thursday.

The Top 10 Men’s Fragrances on Scentbird

The fragrance subscription platform has surpassed one million subscribers this year — a growing portion of…

EXCLUSIVE: Hotel Lobby Candle Enters Personal Fragrance

The brand is launching five signature scents inspired by its luxury hotel- and travel-inspired candles.